عمرو Badrakahn, ACCOUNT EXECUTIVE

عمرو Badrakahn

ACCOUNT EXECUTIVE

ACE Life

البلد
مصر - القاهرة
التعليم
بكالوريوس, Business Administration
الخبرات
18 years, 8 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 8 أشهر

ACCOUNT EXECUTIVE في ACE Life
  • مصر
  • أشغل هذه الوظيفة منذ أبريل 2014

* Effectively converting prospects into actual sales to achieve targets and maximize revenues
* Generating opportunities to increase sales.
* Managing Key Accounts, maintaining an upselling approach and building strong relationships with clients.
* Generating weekly and monthly reports.

BRAND COMPETENCE AND MARKETING EXECUTIVE في PETRONAS Lubricants Africa Limited
  • مصر - القاهرة
  • أكتوبر 2012 إلى أبريل 2014

* Strategically planned, developed and implemented comprehensive marketing plans to insure that corporate targets are in line with
company’s objective in Egypt.
* Budgeted marketing plans to ensure PLAL’s target market entry volume and business objectives are met.
* Built marketable experiences that contributed to product benchmarking and brand value chain.
* Planned and managed our contracts with PR, Marketing Research and Advertising Agencies domestically and in other countries if needed.
* Effectively planned, implemented and facilitated the agenda for North Africa region which included (Egypt, Sudan, Morocco and Tunisia)
to acquire the required market share.
* Executed marketing intelligence and information system requirements which comprised, turning data into insight and recommendations to
meet suitable actionable frameworks.
* Planned our domestic market pooling and lubricants market price, created actual lubricants demand against obligations, and any business
prevailing issues which may directly or indirectly affect PLAL Enter-Market strategy, channeling plan and geography expenditure, to
ensure information was updated and easily accessible for decision making.
* Carried out cost benefit and risk analysis for the organization.
* Conducted market potential to growth analyses, resolved and maintained a data base of all actual lubricant prices in the market, conducted
competitive analysis and documentations, in order to safe guard company’s interests.
* Identified acquisition opportunities by applying key consumer insight parameters and monitored the performance of the joint venture
contracts, to ensure all contractual obligations were met, and were in compliance with the relevant Lubricant SPA and annual program to
safe guard stakeholders’ interests.
* Analyzed, monitored, reviewed and administrated market trends to provide insightful data, to insure performance through regular
interactions with relevant parties and recommended changes to further maximize value of market position.
* Researched, analyzed and consolidated all relevant information and analysis, to document and develop regular management reports and
meeting notes on the management and marketing activities.
* Supported customer initiatives, life cycle management, segmentation, loyalty, brand guideline creation and brand equity management.
* Met with buyers to monitor, assess, evaluate and recommend the way forward for management decision making.
* Created new approaches to applying expertise across industries and disciplines.
Achievements:
* Advised with the acquisition of Shell lubricants while liaising with governmental bodies and corporate governance.
* Added a new brand in mono-grade to fulfill the global volume chart of PETRONAS.
* Created value chains across channels in Morocco in motorbikes’ synthetic lubricant products.
* Facilitated the partnership IJV strategy to overcome trade agency limitations.
* Developed the Brand Manual (global standards and guidelines) for 2 new products to be manufactured in Sudan in heavy trucks lubricants.
FITCH

FREELANCE CONSULTANT في FITCH, Doha, Qatar.
  • قطر
  • أبريل 2011 إلى سبتمبر 2011

Clients:
 Ministry of Business and Trade, Qatar - Consumer Protection Unit
 Hamad Medical Corporation (HMC) - Qatar Cancer Society
 Created comprehensive media and marketing systems, that is relevant to the target audience.
 Worked with clients to seek proactive opportunities and plan accordingly to address specific business challenges as required.
 Effectively managed and controlled project-based marketing budgets.
 Developed various promotional activities, marketing channels and produced collaterals for specific events and campaigns.
 Researched business upcoming trends and analyzed data to produce reports.
 Monitoring and reporting on Effectiveness of marketing and PR communications
 Competitor Analysis Report
 Market Share Analysis
 Marketing Mix
 Content Marketing Strategies
 Agile Marketing
 CRM

MARKETING AND BRANDING EXECUTIVE في Nucleus Consulting LLC, Surry, UK
  • المملكة المتحدة
  • ديسمبر 2008 إلى مارس 2011

Executed media planning, strategic media buying and channeling including ( CPP, GRP, CPM & CPC report conducting)
 Supervised POP & POS programs designed for clients pitched.
 Lead a team of 4 marketing executives & 2 designers.
 Identified market potential profiles along with category management.
 Planned, supervised & implemented programs that cover:
 Brand structuring and research
 Consumer market sales promotion and CRM modeling.
 Trade-Market promotion
 Social Networking & Viral advertising
 Produced marketing analysis reports for brand trafficking along with all needed ROI, KPI & BPI reports.
 Conducted all needed branding execution profiles including: brand monitoring, front disk & marketing segment development, recreation of brand guide lines and brand construction profiles, communication channel design and gap analysis.
 Managed campaigns, bid financials and price proposals for Key Accounts.
Achievements:
 Successfully fashioned brand restructuring of The Mining Heritage Trust of Ireland, creating a brand core that bench marked it as an EU touristic location with a £400k increase to their fund.
 Successfully launched Neuro drink after rebranding and changing the segmentation from beverage to functional drink resulting in an increase in revenues with over £2 Million, and ranking 4th in the Food & Beverage Ranking.  Operated and streamlined The Britvic Sport Water viral campaign that saved £12 million which were allocated to CSR with Runners’ World.
 Supervised Dragon Petroleum M&A’s brand shift and created the corporate’s new ‘Ethics with Experience’ Campaign.

MARKETING EXECUTIVE في Mansour Group
  • مصر - القاهرة
  • أغسطس 2007 إلى أغسطس 2008
MARKETING EXECUTIVE في United Nations Development Program
  • مصر
  • ديسمبر 2005 إلى مارس 2007
FORECASTER في Friedrich Naumann Foundation
  • مصر
  • مارس 2004 إلى نوفمبر 2005

HEAD OF YOUTH THINK TANKS CAMPAIGN

الخلفية التعليمية

بكالوريوس, Business Administration
  • في Chartered Institute of MarketingCairo University
  • سبتمبر 2005

– Certificate in Professional Marketing – Level

Specialties & Skills

Client Relationship Management CRM
Project Management
Market Structure
Communication Strategies
Brand Equity
ADVERTISING
COMPETITIVE ANALYSIS
CUSTOMER RELATIONS
FINANCE
FUNCTIONAL
LA GESTIÓN DE LA MARCA
MARKET ANALYSIS
MARKET PLANNING

اللغات

العربية
متمرّس
الانجليزية
متمرّس

العضويات

ASA
  • affiliate
  • February 2009

الهوايات

  • entrepreneurship
    Social entrepreneurial start up in waste management for 3 years