ACCOUNT EXECUTIVE
ACE Life
مجموع سنوات الخبرة :18 years, 8 أشهر
* Effectively converting prospects into actual sales to achieve targets and maximize revenues
* Generating opportunities to increase sales.
* Managing Key Accounts, maintaining an upselling approach and building strong relationships with clients.
* Generating weekly and monthly reports.
* Strategically planned, developed and implemented comprehensive marketing plans to insure that corporate targets are in line with
company’s objective in Egypt.
* Budgeted marketing plans to ensure PLAL’s target market entry volume and business objectives are met.
* Built marketable experiences that contributed to product benchmarking and brand value chain.
* Planned and managed our contracts with PR, Marketing Research and Advertising Agencies domestically and in other countries if needed.
* Effectively planned, implemented and facilitated the agenda for North Africa region which included (Egypt, Sudan, Morocco and Tunisia)
to acquire the required market share.
* Executed marketing intelligence and information system requirements which comprised, turning data into insight and recommendations to
meet suitable actionable frameworks.
* Planned our domestic market pooling and lubricants market price, created actual lubricants demand against obligations, and any business
prevailing issues which may directly or indirectly affect PLAL Enter-Market strategy, channeling plan and geography expenditure, to
ensure information was updated and easily accessible for decision making.
* Carried out cost benefit and risk analysis for the organization.
* Conducted market potential to growth analyses, resolved and maintained a data base of all actual lubricant prices in the market, conducted
competitive analysis and documentations, in order to safe guard company’s interests.
* Identified acquisition opportunities by applying key consumer insight parameters and monitored the performance of the joint venture
contracts, to ensure all contractual obligations were met, and were in compliance with the relevant Lubricant SPA and annual program to
safe guard stakeholders’ interests.
* Analyzed, monitored, reviewed and administrated market trends to provide insightful data, to insure performance through regular
interactions with relevant parties and recommended changes to further maximize value of market position.
* Researched, analyzed and consolidated all relevant information and analysis, to document and develop regular management reports and
meeting notes on the management and marketing activities.
* Supported customer initiatives, life cycle management, segmentation, loyalty, brand guideline creation and brand equity management.
* Met with buyers to monitor, assess, evaluate and recommend the way forward for management decision making.
* Created new approaches to applying expertise across industries and disciplines.
Achievements:
* Advised with the acquisition of Shell lubricants while liaising with governmental bodies and corporate governance.
* Added a new brand in mono-grade to fulfill the global volume chart of PETRONAS.
* Created value chains across channels in Morocco in motorbikes’ synthetic lubricant products.
* Facilitated the partnership IJV strategy to overcome trade agency limitations.
* Developed the Brand Manual (global standards and guidelines) for 2 new products to be manufactured in Sudan in heavy trucks lubricants.
FITCH
Clients:
Ministry of Business and Trade, Qatar - Consumer Protection Unit
Hamad Medical Corporation (HMC) - Qatar Cancer Society
Created comprehensive media and marketing systems, that is relevant to the target audience.
Worked with clients to seek proactive opportunities and plan accordingly to address specific business challenges as required.
Effectively managed and controlled project-based marketing budgets.
Developed various promotional activities, marketing channels and produced collaterals for specific events and campaigns.
Researched business upcoming trends and analyzed data to produce reports.
Monitoring and reporting on Effectiveness of marketing and PR communications
Competitor Analysis Report
Market Share Analysis
Marketing Mix
Content Marketing Strategies
Agile Marketing
CRM
Executed media planning, strategic media buying and channeling including ( CPP, GRP, CPM & CPC report conducting)
Supervised POP & POS programs designed for clients pitched.
Lead a team of 4 marketing executives & 2 designers.
Identified market potential profiles along with category management.
Planned, supervised & implemented programs that cover:
Brand structuring and research
Consumer market sales promotion and CRM modeling.
Trade-Market promotion
Social Networking & Viral advertising
Produced marketing analysis reports for brand trafficking along with all needed ROI, KPI & BPI reports.
Conducted all needed branding execution profiles including: brand monitoring, front disk & marketing segment development, recreation of brand guide lines and brand construction profiles, communication channel design and gap analysis.
Managed campaigns, bid financials and price proposals for Key Accounts.
Achievements:
Successfully fashioned brand restructuring of The Mining Heritage Trust of Ireland, creating a brand core that bench marked it as an EU touristic location with a £400k increase to their fund.
Successfully launched Neuro drink after rebranding and changing the segmentation from beverage to functional drink resulting in an increase in revenues with over £2 Million, and ranking 4th in the Food & Beverage Ranking. Operated and streamlined The Britvic Sport Water viral campaign that saved £12 million which were allocated to CSR with Runners’ World.
Supervised Dragon Petroleum M&A’s brand shift and created the corporate’s new ‘Ethics with Experience’ Campaign.
HEAD OF YOUTH THINK TANKS CAMPAIGN
– Certificate in Professional Marketing – Level