Art Director
CIRCUSBC
Total des années d'expérience :22 years, 4 Mois
•Translated marketing strategies into a visual language that speaks to the target audience and expresses the client brand
•led the execution of the client-approved advertising work all through the final stages to the media and/or production departments
•Implemented targeted design concepts to indoor and outdoor bill boards, posters, magazines, newspapers, websites, TV advertising, event stands, digital and direct mail.
•Utilized framework for producing persuasive and catchy layouts, logos and packaging
•Pitched concepts internally to the account team
•Reviewed and set framework of design concept with the copywriter to generate initial campaign impressions & ad ideas
•Managed brainstorming sessions with other members of the creative team to develop concepts for a new business presentation
•Set up and oversee the photography sessions for client products
•Produced total campaign concepts including the development of headlines, suggesting tag lines and creating the look
•Briefed, motivated, led and monitored a team of five (4) creative designers including a finalize r
•Worked closely with the client during the creative process, targeting the required results at the end of a project
•Assisted in client presentation by complete implementation of the creative section of the Power Point presentation
•Worked long hours to meet very tight deadlines
Key Responsibilities:
• Translated marketing strategies into a visual language that speaks to the target audience and expresses the client brand
• led the execution of the client-approved advertising work all through the final stages to the media and/or production departments
• Implemented targeted design concepts to indoor and outdoor bill boards, posters, magazines, newspapers, websites, TV advertising, event stands, digital and direct mail.
• Utilized framework for producing persuasive and catchy layouts, logos and packaging
• Pitched concepts internally to the account team
• Reviewed and set framework of design concept with the copywriter to generate initial campaign impressions & ad ideas
• Managed brainstorming sessions with other members of the creative team to develop concepts for a new business presentation
• Set up and oversee the photography sessions for client products
• Produced total campaign concepts including the development of headlines, suggesting taglines and creating the look
• Briefed, motivated, led and monitored a team of five (5) creative designers including a finalizer
• Worked closely with the client during the creative process, targeting the required results at the end of a project
• Assisted in client presentation by complete implementation of the creative section of the Power Point presentation
• Worked long hours to meet very tight deadlines
Client List:
• Al Kout Food Group including Pizza Hut, Apple Bees, Burger King, Kababji, Al Rifai, Burj Al Hamam
• Yo! Sushi
• Gulf Gourmet
• Panasonic Al Yousifi Kuwait
• Morelli’s
• Next Network
• Tamdeen
• KRH
• Qualitas
Key Responsibilities:
• Developed and provided creative solutions for strategically driven projects
• Visualized advertising campaigns and implemented them based on client brief to meet client expectations and deadlines
• Reviewed brand communication strategies with the rest of the creative team in order to reach most accurate target for the client campaign
• Designed productive advertising for implementation in print as well as online media
• Collaborated with Account and Client Service team in the creation and delivery of prospect and client presentations
• Clearly communicated and discussed creative concepts in client meetings as well as with the Art Director
• Created, designed and maintained corporate identity material for major clients
• Sketched rough creative campaign ideas for the review of the Creative Director
• Drove business results by creating and promoting advertising and design solutions that meet the brief to contribute to leading edge advertising for the clients
Client List:
• Bayan Investment
• Commercial Real Estate Company
• Kuwait Investment Company
• National Real Estate Company
• Al Salam International Hospital
• Top Real Estate Company
• Global Sama Events and PR
• The American Home
• ACICO
Key Responsibilities:
• Designed different types of layouts and illustrations
• Proofread final advertising material to produce accurate and high quality work
• Developed ideas as part of a team for the overall client campaign design
• Mastered time-management skills through meeting tight deadlines
• Established a successful relationship with the Accounts team
• Contributed creative perspective to the rest of the creative team
• Manipulated Arabic Style Design within different artworks
* As a graphic designer :
-designed all kind of printed materials (Annual reports, books, magazines, brochures, flayers, calendar.etc)
-Designed (Kuwait life - affinity - al wajaha - mozhelah - Al bayt al methaly ) magazines
*As a studio manager:
-Managed a team of (12) for one year to achieve all the creative department responsibilities.
Key Responsibilities
• Reported to the Studio Manager
• Finalized all pre-printing files within tight deadlines
• Mastered printing techniques, types of paper and canvas as well as different display options
• Cutting and finalizing prints for display
• Coordinated with printing press
• Designed most of the below the line work for the clients
• Drew dye-cut designs
• Transformed creative layouts of ads, leaflets brochures into professional print-ready hi-res files in Adobe InDesign