Qualitative Research Executive
nielsen
Total years of experience :11 years, 9 Months
Conducting primary and secondary qualitative studies. Excelling at:
• Managing research studies for local and multinational companies in the fields of alcohol, FMCG, CPG, telecom & media.
• Acting as a liaison between research managers & field staff to ensure successful completion of research projects within planned time/budget, and to the strict quality standards across North Africa, Middle East and Europe.
• Moderating focus groups & in depth interviews.
• Handling the conventional as well as the psychological analysis of the consumer’s behavior and the reporting of research studies and findings.
Received Nielsen Gold Award for exceptional performance in building a relationship with a strategic client.
• March 2013, till present: Client service executive at Nielsen Market Research.
• Job Responsibilities: Conducting primary and secondary qualitative studies. Excelling at: • Managing research studies for local and multinational companies in the fields of alcohol, FMCG, CPG, telecom & media.
• Acting as a liaison between research managers & field staff to ensure successful completion of research projects within planned time/budget, and to the strict quality standards across North Africa, Middle East and Europe.
• Moderating focus groups & in depth interviews.
• Handling the conventional as well as the psychological analysis of the consumer's behavior and the reporting of research studies and findings.
• October 2012-February 2013: PR coordinator at Blue Ocean Public Relations.
• August 2010: Summer training at Blue Ocean Public Relations.
• July 2009: Summer training at Blue Ocean Public Relations.