عمرو عمارة

• Lead annual budgeting and long-term forecasting across the group, ensuring alignment with business
goals and financial accuracy.
• Build and maintain advanced financial models to evaluate profitability, revenue growth, and cost
efficiencies.
• Deliver actionable insights through KPI tracking, variance analysis, and strategic scenario planning.
• Partner with leadership and investors on strategic initiatives, including M&A and product launches; lead
board and investor meetings to deliver financial and strategic business updates.
• Monitor group cash flow, liquidity, and working capital to ensure financial stability and operational
efficiency.
• Manage and develop a high-performing FP&A team, fostering cross-functional collaboration and financial
strategy alignment.
• Drive initiatives to achieve sustainable group-level profitability, aligning financial strategy with long-term
business goals.

• Owned the full finance function across Planning, Control, Treasury, Payroll, Tax, and Accounting.
• Produced company financial statements, established new control processes, and implemented modern
tools for treasury and payroll.
• Partnered with the CEO on business strategy and company-wide OKR setting.
• Established the AOP cycle for all stakeholders from 2023 onwards.
• Led legal entity incorporation across multiple jurisdictions globally.
• Managed investor relations and prepared the company for official Series funding rounds.
• Navigated the SVB collapse by retrieving company funds pre-crash and diversifying treasury across
multiple financial institutions and jurisdictions, preventing material liquidity loss.
• Improved EBITDA by 71% and gross margin by 93% within 12 months, paving the path to profitability.
• Led incorporation of the group holding company in the Cayman Islands and GCC entities in Abu Dhabi
and Saudi Arabia; closed Gameball Inc.s (US parent) acquisition of Kilo Labs (Egypt entity).

• Identified ongoing business challenges and quantified financial impact, proposing data-driven solutions to
mitigate risk.
• Owned Vezeetas financial statements end-to-end across planning and reporting, both internally (CEO,
Management Team, Board) and externally with prospective investors.
• Developed and continually refined the operating forecast on a weekly cadence to achieve business
targets.
• Supported management and department heads with data-driven analysis for product launches and market
expansion.
• Managed investor and bank facilities; closed the Series E fundraising rounds financial due diligence and
board requests.
• Led commercial and financial due diligence across global M&A opportunities.
• Managed and coached financial analysts to reach defined performance outcomes.

• Developed annual, quarterly, and monthly forecast cycles with Sales and Marketing for BU revenue, D&A,
A&M, volume, and mix.
• Evaluated pricing plans and their impact on volume, share, and P&L.
• Monitored actual revenue and trends daily, weekly, and monthly versus latest forecast and competition.
• Prepared business cases for Sales and Marketing initiatives, highlighting risks and opportunities versus
actual and plan.
• Owned BU innovations planning, reporting, and analysis on incremental gains.
• Supported A&M budgeting, spend control, and spending evaluation before and after commercial activities.

• Owned PepsiCos financial statement reporting models (P&L and Balance Sheet).
• Led projects and process changes to improve efficiency and reduce low-value work.
• Managed sales volume brand/pack reporting, treasury exposure, reserves, and other financial disclosures.
• Owned GCS testing, risk assessment, self-testing monitoring, and remediation of control failures.
• Managed SAP and HFM chart of accounts.
• Resolved GAAP vs local ledger variances.
• Managed statutory and corporate audit completions.

• Prepared the annual plan across PepsiCos 9 plants and ensured plan delivery.
• Led monthly Board of Directors P&L review, presenting results versus plan.
• Provided analysis of business results versus plan, highlighting opportunities and risks for mitigation.
• Maintained supply chain KPIs (R/C, R/8oz, % of NR) against company targets and direction.
• Tracked plant performance through monthly reviews with plant managers.

• Planned, negotiated, purchased, and monitored media budget on behalf of P&G, optimizing reach in target
audience at the lowest possible cost.
• Actualized and analyzed media plans on a periodic, quarterly, and annual basis through monthly P&G
management reviews.
• Prepared monthly rolling forecasts based on client needs with maximum agility to modify plans and
achieve targets.

• Controlled and maintained project spending within budget.
• Maintained current and forecasted cashflow data.
• Conducted cost variance analysis through project submission.

• Booked AP invoices for third-party vendors across North Africa and Levant units.
• Managed GRIR clearing for third-party accounts and monthly vendor reconciliations.
• Concur system champion and first-line support.