عمرو شطا

• Responsible for all marketing content, across multiple social media platforms to drive sales, engagement, retention, leads and positive customer behavior.
• Expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytic and meaningful measurement.
• Creating a Content Marketing Strategy
• Create and build great creative content
• Team leader on various projects assigned to Chesstag

Oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
Create content for digital campaigns, press releases, blogs, social media, SMS, websites and applications.
Lead the efforts of the staff responsible for creating the visual and written content of social media, email marketing, PPC, campaigns, blogs, websites and applications
Assign and delegate tasks to artists, graphic designers, photographers, copywriters, and freelance staff, who work together to create a consistent marketing and brand identity for the client

1. Responsible for developing client relationships and closing the sale
2. Write briefs with detailed functional specifications
3. Attend client weekly meeting to stay updated on the client’s status
4. Prepare quotations and contracts for clients and prospects
5. Act as the project manager on the pending client projects

FREELANCE COPY WRITER, St. Louis, MO, USA 5/10-5/13
Principal
Authored scripts for a series of humorous YouTube videos (Al Fe2a Fala) exploring topical-and often controversial-Saudi Arabian social issues including unemployment, AIDS and prejudice from an enlightened humanitarian perspective. Collaborated with Saudi partners and actors remotely via Skype and email to refine the visual product.
* Attracted 3 million viewers to single episodes and 400, 000 subscribers to date.
* Raised awareness among vulnerable populations that HIV-AIDS can be spread through heterosexual contact and that effective treatments are available.
* Drew attention to various types of discrimination based on racism, family status, ethnicity, religion and culture, based on consideration of similar issues within the American community.

SHOW ARABIA, Jeddah, Kingdom of Saudi Arabia 5/08-5/10
Contract Environmental Inspector / Presidency of Meteorology & Environment
Conducted site visits to validate appropriate licenses and operating fees for industrial manufacturing concerns. Reviewed business records to determine whether or not corrective action had been taken regarding noncompliance/nonconformance issues related to air quality and hazardous waste disposal.