Branding / Marketing Manager
KSA
Total years of experience :24 years, 3 Months
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Compiled product, market and customer data to forecast accurate sales and profit projections.
Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Briefed senior executives on monthly projections, product launches and other marketing plans.
Leveraged industry trends and competitive analysis to improve customer relationship building.
Developed backend-tracking URLs to measure campaign results and determine ROI.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Supervised employees and employee training to ensure best practices, optimize productivity and decrease process lags.
Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Oversaw and adhered to communications department budget.
Planned marketing initiatives and leveraged referral network to promote business development.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
Developed company brand messaging, Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Increases the sales and profits of the company through management of sales activities of subordinates.
- Identifies strategic business opportunities and assumes accountability to achieve standards of excellence aligned with work unit and key accounts objectives.
- Establishes and lead a diverse team of high performing representatives that can execute and achieve sales plan and goals.
- Identifies and builds strong relationships with Key Opinion Leaders.
- Plays a role model for subordinate medical representatives.
- Recruits, hires and retains qualified representatives.
- Provides day-to-day supervision of all sales activities.
- Provides leadership through direction, motivation, coaching, skill development, product knowledge, industry knowledge, competitive knowledge, performance management, and company knowledge.
- Plans and conducts regular sales meetings.
- Works with representatives in the field to coach and assess their skills.
- Evaluates the actual achievements versus assigned targets for each subordinate, takes needed actions when required.
- Ensures effective distribution of products in the district including adequate stocking and adequate coverage of all distribution channels.
- Ensures representative adherence to all corporate and divisional compliance policies and procedures.
- Manages and controls expenses to maximize return on investment.