Direct Marketing Supervisor
ONE Cash E-Wallet
Total des années d'expérience :19 years, 0 Mois
- Responsible to the company’s management for preparing and implementing the strategy of the commercial marketing department and then the marketing management strategy, where the most prominent results are summarized as follows:
- Preparing the annual budget for the D.M department,
- Preparing the manual guide for the tasks and work of the Commercial Marketing and the D.M Department,
- Designing work models and job descriptions for admin. and field positions within the organizational structure of the D.M Department,
- Preparing an ambassadors guide to respond to customer inquiries,
- In coordination with the HR Department, interviewing applicants for temporary jobs in the D.M Department, selecting and training work teams in the stages of launching ONE Cash e-wallet services in the market in the two stages (Appolo1 & Appolo2), as these were the most prominent tasks carried out during the period from 2020 to May 2021 are:
- Interviewing more than 2, 190 applicants for D.M jobs (supervisors and ambassadors)
- Conducting assessments of applicants in the first stage,
- Conducting tests for those qualified for the second stage (more than 220 qualified candidates) with the aim of measuring capabilities, skills, and field work behaviors and selecting the best candidates for field work jobs (ONE Cash brand ambassadors and ambassador supervisors),
- Choosing the best and most suitable according to the evaluations and availability of applicants - Training them with a specially prepared program on the importance of financial inclusion and e-money wallets,
- Preparing and implementing training programs for the team of supervisors and ambassadors that aim to introduce them to the vision and mission of the ONE Cash brand, and the competitive advantages of the One Cash e-money wallet, in addition to providing them skills effective communication when dealing with different types of target customers,
training them on the work mechanism in accordance with the company’s policy and the requirements of the Central Bank of Yemen (K.Y.C policy), which must be followed when opening new accounts - the client’s wallet,
- Launching the expansion phase of the team by visiting new cities with the aim of interviewing applicants, choosing the appropriate team (supervisors and ambassadors):
- Visiting and inaugurating the work of the D.M team in the city of Amran, Hajjah and Al Mahwit - June 2023,
- Visiting and inaugurating the work of the D.M team in the city of Hodeidah - September 2023,
- Visiting and inaugurating the work of the D.M team in the city of Ibb Dhamar - June 2024,
- Preparing plans and supervising the team’s implementation of direct marketing campaigns in various governorates, which contributed to achieving positive and effective access to target groups in many government agencies (ministries - institutions and bodies), private and mixed sector companies, and many organizations, as they were added as new clients through opening Activating new accounts for them and building their loyalty towards the ONE Cash brand,
The most prominent results were:
- Adding more than 12, 240 new customers during the months of November and December 2022,
- Adding more than 145 thousand new customers during 2023,
- Added more than 85, 000 new customers from January to June 2024,
- The percentage of active customers (using the wallet) reached more than 91%.
Carrying out a market study of competitors - e-money wallets monitoring their market movements (adv.campaigns - prom.- prices) and conducting (S.O.W.T) analysis of the most prominent ones and submitting reports to management,
- Designing a new program under the name: “Compete, ” which aims to enhance the performance of the ambassadors’ team and motivate them to achieve the best results and exceed the goals set by the company’s management.
- Designing a new marketing program to target an important group of customers, male and female students and professors at private universities and private institutes.
1 Administrative restructuring of the company,
1-1 Designing administrative and technical functions,
2-1 Designing job descriptions and distributing tasks according to employees’ capabilities and specializations,
3-1 Developing the company’s annual plan - sales management plan - technical management plan - direct exhibition plan.
2 Organizing the company’s exhibition for solar energy and electronics products
2-1 Reorganizing product display policies (merchandising),
2-2 Introducing a barcode system for all products.
2-3 Linking the barcode system to the accounting system,
2-4 Arranging the periodic inventory mechanism in coordination with the audit department,
3 Sales management
3-1 Arranging the administrative communication mechanism and organizing the work of the sales department:
3-2 Holding monthly management meetings with the sales department to discuss the sales plan and determine the results of the past month and the necessary measures to be taken to support achieving the goals.
3-3 Holding weekly meetings with the sales team, examining the results, addressing the challenges facing the team, and achieving the goals.
3-4 Organizing the sales plan for the representatives in coordination with the sales manager, and the mechanism for dividing the target market among the sales representatives,
3-5 Design daily, weekly, monthly and periodic sales reports.
I provided merchandising services and managed the merchandising team for a company TATCO (agent of P&G in Yemen)
And managing the campaign to launch the new identity - Dew Mountain product, Dew Neon Campaign .
- Establishing the administrative regulatory environment for the company’s work - Lamasat Promotional Services Company - which is considered the first company in Yemen that provides promotional business management services in sales outlets and public places for the benefit of its clients - food and consumer goods companies.
- Preparing the company’s organizational structure, job descriptions, work models, organizing the communication mechanism with customers to implement the work, measuring results and evaluating the promotional and sales performance of various promotional works.
- Creating programs directed at enhancing the field performance of the promotion teams in sales outlets and building loyalty, thus maximizing the achievement of strong promotional and sales results for the benefit of customers’ products (especially slow-moving and close-by ones), and honoring the best results achieved by the promotion team
Lamasat is the first specialized company in Yemen that provides specialized services in the field of merchandising services in retail outlets.
Contributing to developing the company’s strategy, and preparing identity literature and marketing guides:
Company vision, mission and goals,
Preparing the plan and estimated annual budget for the sales department,
Guide to internal procedures and work models for sales management,
Preparing marketing evidence for the company and innovative brands,
Develop a sales and marketing plan for the company’s products and implement it in coordination with the Marketing Communications Department:
Advertising industry program E.P Advertising System “Software”,
Highlight advertising screens at Sanaa and Aden airports,
“Afarahi” website is the first electronic directory in Yemen that provides a database for all wedding and event service providers
- Developing the administrative work environment for the marketing department :
After reviewing the company's quality management (in accordance with the requirements of the quality certificate - ISO 9001), the work models that it designed were approved to ensure that the various tasks of the promotion department are performed with better efficiency to support sales and enhance the mental image of the products in retail outlets, given that the primary function of the promotion department is to work to achieve Growth in sales of the company's products and stimulation of sales of slow-moving products.
- Preparing and implementing the “Qudrat” program - Training Merchandisers Team:
After the approval of the commercial director and in coordination with the HR Department, the promotion team was trained on the mechanism of implementing promotion activities and work through a program aimed at familiarizing the team with the mechanism of administrative communication and field work tasks to ensure their implementation with better effectiveness through (internal courses in the company + field application in point of sales - retail).
- Providing initiatives for promotional programs and projects:
- The “Iktifa” promotional sales program, which aims to achieve monthly sales of the company’s products with internal customers (the company’s employees and workers),
- The “Al-Safi Danone” promotional sales program, which aims to achieve monthly sales of the company’s products with internal and external customers (employees and workers of the company and group companies),
- Promotional sales program “Know Ocean Heroes Products Pasta - Especially for Children, ” is a temporary promotional sales campaign which is aimed at introducing parents to the nutritional benefits & achieve sales with the consumer audience in supermarkets,
- Designing the shelf Planogram Legador tuna products in retail - supermarkets,
- Creating and designing Ground Tables displaying out-of-category products in retail - supermarket,
- Social care and responsibility programs:
- Preparing and investing in community sponsorship programs with the aim of introducing brands and highlighting the advantages of their products to the target audience, the most important of which are:
- Legador brand sponsorship program for Taiz Summer Festival 2012,
- The sponsorship program of Legador brand and Al Safi Danone brand for the Ramadan Evenings Festival of the Life Makers Foundation - Al Saeed Foundation for Science and Culture - Taiz 2012,
- Preparing a training program to qualify young people for the labor market - Skills Development Fund - Taiz 2012,
- Promotional Tools Campaigns - P.O.S Materials:
Campaigns to install promotional tools in retail with the aim of reminding consumers of the products at the time of making a purchasing decision and enhancing the mental image of the brands and their products:
Installation of promotional tools: (Kraft - Legador - Memories - Al Batal chips - DelMonte),
- Launching of promotional tools + making consumers taste the new flavors and introducing them to their advantages - Tang Drinks,
- Market Survey:
- Implementing many market studies for the company’s current products and new products (that will be imported), which include studying competing products in terms of: packaging, prices, sales policies followed by sales outlets, marketing policy, determining market share percentages for the most prominent competitors, and submitting the results to the company’s commercial management.
I added new clients to the agency, such as Ahmed Abdullah Al Shaibani Group of Companies - Kemico and Shield Paints
Developing promotional programs for the client Bin Halabi Company Limited - brand “Indomie”
Development of the UNIPOL small boards network
TOGETHER Marketing Telecommunications Co. - Republic Relations Officer (01.02.2009-01.12.2010)
• Sharing in making and executing realizing expeditionary of the care of the safety belt.
• Sharing to develop the advertisement implement.
• Bachelor Degree of Tourism & Hotels Management from, Taiz university 2007-2008.