Senior Digital Marketing Executive
Mindshare
Total des années d'expérience :17 years, 9 Mois
• Responsible and accountable for managing the day-to-day planning of the digital media activity for a set of clients, whilst taking accountability of the strategic direction for the same clients.
• Developing and managing digital marketing campaigns.
• Designing a digital marketing strategy.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Managing a complex internal and external design, between programming and other resources to accomplish client objectives.
• Evaluating customer research, market conditions and competitor data.
• A full understanding on KPIs and conversions.
• Developing presentations between recommendations, competitive documents, reports, digital media updates.
• Set up and manage PPC campaigns within budget using Google AdWords
(Google Search Network and Google Display Network)
• Execute Google and Facebook native re-marketing campaigns.
• Set up install and engagement campaigns for Mobile App.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Analyse, plan and implement SEM & PPC Ads campaigns.
• Identify trends, insights, and optimize spend and performance accordingly.
• Collaborate with regional teams to optimise user experience.
• Design and execute landing pages, digital newsletters, onsite and offsite advertisement.
• Creating layouts for magazines, newspapers, brochures, flyers, stationary etc.
• Handling different design and digital projects by coordinating with marketing, regional teams,
and merchandisers to ensure KPI delivery.
• Handle Ads and campaigns from concepts to final execution thru different online and offline channels.
• Manage different kinds of productions i.e. Booths, printing etc.
• Responsible on email marketing performance and daily planning.
• Develop and update websites and their corresponding updates (design, graphics, layout and content.)
• Produce designs and maintain all school templates for marketing.
• Maintain school brand consistency throughout all channels.
• Design internal graphic stationary, certificates, posters and brochures.
• Design and managed the school monthly internal newspaper.
• Troubleshooting website and intranet problems.
• Plan and execute online campaigns on facebook.
• Contributing ideas and design artwork to the overall brief.
• Design and develop presentations for agency projects.
• Branding and corporate identity design.
• Brochure, stationary and packaging design.
• Prepare all digital files for submission to print vendors.
• Outdoor and digital signage displays design.
• Illustration and Image manipulation.
• Design and create Flash animation.