عمرو علاف

Oversee kitchenware portfolio exceeding 2300 SKUs. Manage supplier relations, product
assortment, and category profitability. Implement strategic promotions and quarterly plans with top
suppliers to optimize sales performance and customer engagement. Collaborate with procurement,
supply chain, and marketing teams to ensure effective execution of retail strategies and on-shelf
availability.

Supported dairy product portfolio management through pricing optimization, promotional planning,
and supplier coordination. Analyzed market trends and consumer behavior to inform category
development decisions. Worked cross-functionally to ensure consistent product availability and
promotional execution in alignment with company objectives.

Managed edible oils category operations, ensuring product availability, pricing alignment, and
promotional planning. Developed strong supplier partnerships and implemented category growth
initiatives to improve profitability and efficiency across stores.

Handled sourcing, pricing, and promotional planning for edible oil products. Maintained open
communication with suppliers and customers to identify trends and support product strategy
decisions.

Led retail operations across multiple store locations, managing teams of over 100 employees.
Ensured operational efficiency, product quality, and customer satisfaction through effective
leadership and process improvement.