amrutha shinu

• Designed and developed interactive, user-friendly, and visually engaging digital marketing and
analytics dashboards across multiple industries in the Middle East, including VOD streaming, e
commerce, telecom, automotive, hospitality, tourism, and financial services, using tools such as
Tableau, Power BI, and Looker Studio.
• Managed and maintained dashboards on an ongoing basis to ensure they remained accurate,
functional, and up to date throughout their lifecycle.
• Worked closely with the data engineering team to support ETL workflows in Funnel.io and assist in
developing SQL and Big Query pipelines for data preparation and analysis.
• Executed tag management, web audits, and data layer implementation using Google Tag Manager
and GA4 for 10+ clients across industries and regions, including e-commerce, VOD streaming,
automotive, telecom, hospitality and tourism.
• Conducted audits and supported the implementation and configuration of analytics accounts and
data streams to ensure accurate data collection and reporting for client campaigns.
• Created custom dashboards and reports, analyzed user behavior and website performance, and
provided insights to improve digital marketing strategies.
• Assisted in client training, collaborated with cross-functional teams, and contributed to enhancing
internal processes, supporting the companys recognition as a certified Google Partner.
• Delivered GA4 migrations, GTM tag governance, and scalable data layer implementations aligned
with analytics best practices.
• Assisted in lead management automation and Conversion API implementation projects to support
efficient data tracking and integration.
• Established tracking standards, documentation, and naming conventions
• Maintained data governance and validation frameworks
• Led project planning, execution, and delivery timelines

• Supported tag management activities, including data layer design, implementation, and debugging
to ensure accurate data capture.
• Assisted in the implementation and analysis of Google Analytics (UA & GA4) to track and evaluate
website and App performance.
• Performed data quality assurance (QA) to validate tracking accuracy and ensure reliable reporting.
• Conducted data analysis and contributed to reporting by generating insights to support decision
making.
• Contributed to the development and ongoing management of dashboards, ensuring accurate and
insightful reporting.

Computer application teacher in commerce at plus two level.

Developed a novel technique for steganography in fingerprint images in java.
Hiding data inside fingerprint images
Least significant bit method is used
Used in secret data transmission in military applications
Role:program module developer