Communications
BSPCA - Bahrain Society for the Prevention of Cruelty to Animals
مجموع سنوات الخبرة :15 years, 11 أشهر
- Responsible for digital and print communications of the charity
- Manage social media accounts and enquiries
- Liaise with print and online media like magazines, newspapers, event websites and applications to feature the BSPCA’s adverts, adoptions, stories and general content for free
- Editing and copywriting promotional materials as well as storytelling
- Design and produce promotional materials
- Support the organisation of fundraising events
- Market fundraising events by promoting and advertising in the local print, social and digital media
- Establish contacts with sponsors and suppliers on special projects
- Continuously research new event sponsors and new opportunities to benefit the BSPCA
- Manage contacts and databases
- Lead the Marketing department’s team and strategy
- Manage the development and delivery of the bank’s advertising communications plan
- Oversee the implementation of the bank’s brand identity across all channels
- Monitor and control budget expenditure to ensure accurate financial performance
- Work closely with Corporate Communications to develop supporting brand communications
- Assist in the development of innovative concepts and ideas for new products and services
- Liaise with advertising agencies to design creative message communications and advertisements
- Support functional departments in their marketing, research, advertising and distribution needs
- Stay up to date and share relevant industry research, market trends and the competition
- Identify new marketing, communications and business opportunities
- Supervise corporate website, intranet and social media channels activity
- Prepare regular reporting including KPI's, website statistics and forecasts
- Liaise with internal customers to upload new content, offers, products and information online
- Prioritise and coordinate content updates that are SEO optimised and commercially focused
- Oversee and test all new online developments
- Work alongside other departments to implement long term digital strategy that is compelling and relevant
- Propose new digital updates, products and services to keep up with trends as well as customer demands
- Follow strict information security policies and implement required protocols
- Assist in the hosting of corporate public relations events
•Improved rentals by 38% in a downward market year by implementing innovative
online advertising campaigns
•Communicated relevant content and links through social media platforms
•Responsible for 40% of contracts: sales and every day customer service requests
•Managed the design, production and distribution of marketing materials including
a new company website
•Created and edited all text and photographic content for the company like
advertisements, magazine editorials, brochures, website and third party content
•Organised photo and video shootings for television shows in USA, UK and Qatar
•Tracked and reported meaningful metrics on all sites and online campaigns
- Provided properties with a strategic project management and budget plans
- Effectively managed diverse project teams to ensure project’s targets (1.2$M)
- Monitored and analysed key performance indicators
- Furnished Executive management team with quality data analysis to sustain key decisions
- Ensured brand standards implementation to achieve mystery guest program successful scores
- Led the implementation of contingency plans - worth over €500 K in 2008
- Conducted market research and analysis to determine competitiveness of services
- Presented findings and solutions based on financial data, process analysis and customer feedback
- Supported projects to increase ADR, REVPAR and improve operational costs
- Regularly submitted management reporting and project tracking results
- Facilitated training to all associates and management on six sigma, lean and blue ocean strategies
•Developed a hotel integrated marketing plan delivering $2M in reservations
•Successfully implemented a new e-Commerce culture and strategies
•Created and managed content for all websites - including working with content
management softwares and integration with hotel management systems
•Ensured all content was optimised for digital search and user experience, onbrand
look and feel while implementing appropriate localisation strategies
•Gathered data and handled web analytics tools to monitor performance
•Integrated online content activities with traditional marketing campaigns
•Pro-actively conducted regular audits to ensure the websites accessibility,
integrity and optimum performance at all times
Reporting directly to Hotel Manager and Owner
Responsible for efficient running of the Front Desk
Organise daily Housekeeping duties
Supervise breakfast operations
Supervising exclusive Club level operations while liaising with departments to deliver high standards of service
Managing and enforcing strict ADR and inventory control policies.
Proactively anticipating guest needs while delivering personalized service
Actively promoted guest loyalty program and supported guest history program
Enthusiastically deliver effective customer service to VIP guests
Responsible for attending daily to VIP reception desk
Reservations: handling leisure market requests for global travel agents and operators.
Night Audit: responsible for the day’s accounting closure, hotel safety …
Managed city ledger: billing, invoicing, credit control and chasing bad debts
Training: city ledger and coaching all new hires at front desk
percentage
Subjects included: Marketing, Business Strategy, Behavioral Organisation, Business Accounting, Business Control, Operations Analysis, International Hospitality Operations Management and others.
