Product Marketing Manager
Penguin Random House
Total years of experience :10 years, 3 Months
As a member of the nonfiction books team, I set the marketing strategy required to successfully launch more than 100 new nonfiction books per year.
- Set creative strategies to increase bestsellers sales in more than 15%.
- Lead online and social media strategies to reach new potential readers.
- Increased nonfiction lead generation in 20% by implementing online advertising strategies.
Managed online marketing of multiple book lines.
- Set online content strategy for kids books, increasing engagement of social media followers.
- Lead programatic advertising strategy for kids books increasing online conversion in 10%.
- Set e-mail marketing strategy for paperback books increasing open rate and click rate in 5%.
Spearheaded planning, conceptualization, development and fine-tuning of marketing and PR strategies for clients belonging to several industries.
- Developed marketing and PR programs for several clients helping them increase revenues.
- Designed strong online marketing strategies increasing online brand awareness and engagement of agency clients.
Master's Degree in online marketing.
Master's Degree in PR and Marketing (online and trade marketing)
Degree in Advertising and Public Relations.