Senior Manager (BI)
91Springboard
مجموع سنوات الخبرة :12 years, 2 أشهر
• Established the Business Intelligence (BI) function within the company, aided the CEO in promoting a culture of data-driven decision-making.
• Consistently projected Occupancy and Revenue figures with above 85% user satisfaction score by developing Data integration, ETL using SSIS and Dashboards on Tableau.
• Performed Statistical Analysis on Marketing expenditure, lead conversions and ensured timely Reporting, Data visualisations (IBCS standards) resulting in 8% saving of media expenditure.
• Optimised Data modelling and Data Warehousing to improve delivery time of Monthly Financial Reports from 12 to 4 days.
• Implemented Data Governance policies with documentation, User training and Data Audits to ensure Data quality at the source.
• Saved 66% software cost by migration to Zoho Analytics.
• Headed Zoho One ERP implementation by leading a cross-functional team of 9 managers from marketing, sales, operations and finance.
• Managed internal and external Stakeholders, Timelines, User Training, Data Migration and Quality Assurance for 250+ employees.
• Worked with top management to align project goals with strategy, resulting in 90% user adoption within a month.
• Business Intelligence
o Lead the BI team in delivering 4x usage growth of Tableau across the company.
o Collaborated with directors, mid-managers and front-line employees in understanding and drawing out strategic and tactical BI requirements.
o Enacted Single Source of Truth for Data gathering and Single Version of Truth across functions.
o As the data grew larger and more complex, we worked with third-party contractors to develop data warehouses for improved efficiency.
o As users became more comfortable with the BI system, self-serving dashboards were co-created with end-users.
• Sales Analytics & CRM administration - Pipedrive administration including,
Lead source management, User & Data Control. Marketing and Sales Analytics,
Process compliance and Performance management.
• Project Management - Coordinated the ERP implementation project across
Sales, Operations and Finance functions. Focused on communication &
coordination among ERP vendor, Stakeholders, End-users, Management.
• Developed an Order Fulfilment module using SQL and VBA, enhancing order processing workflow and 2.5X increase in fulfilment capacity.
• Presented complex charts of Inventory Flow and Route Optimisation using JavaScript visualisation packages.
• Established the Customer Experience team by mapping the customer journey, recruiting, training and monitoring the CX team staff.
• Served as the HR manager for a coal mining unit of 1200 employees. Responsible for Payroll, Performance Evaluation, Employee Welfare and Legal Compliance.
MBA in HR and Marketing Head of Alumni Committee CGPA – 7.6, First Class