Anand Kulkarni

Free-lancing as a sales & marketing professional since January 2013, advising soft luggage manufacturers, one based in Karnataka and another in Maharashtra on their marketing set-up which includes product-mix, pricing strategy, marketing mix as also stock placement. Got my client registered as a vendor with Big Bazar, MORE and WALMART. Supplies made to Big Bazar since August 2013

PROFILE SUMMARY:-

A seasoned professional with over 25 years of experience in

˃ Sales & Marketing ˃ Business Development ˃ Channel Management
˃ Key Account Management ˃ Product Development ˃ Profit Centre Operations ˃ Process Enhancement ˃ Recruitment & Training ˃ People Management ˃ Team Building


CORE COMPETENCIES:-

 Formulating long term & short term plans, conduction negotiations and marketing operations thereby achieving increased sales growth.
 Proven ability in achieving and exceeding sales targets.
 Proficient in preparation of business plans, competitors’ profile, monitoring operations at regular intervals with focus on profitability.
 Conceptualizing and implementing sales promotional activities as a part of brand building and market development efforts.
 Active involvement in product development activities.
 Active involvement in other marketing related activities viz. Other marketing related activities viz. advertising, designing & development of POP, product stickers guarantee cards, dealership certificates, product catalogues, etc.
 Recruiting, training and mentoring personnel for the sales team for ensuring optimum performance to deliver quality services in the market

SAFARI” is one of the 3 National Brands of Luggage in India for over 35 years.
•Key Result Areas included sales, receivables and managing supply chain pertaining to modern trade.
•Leading a team of 12 Branch managers & 6 dedicated persons handling Modern Trade. Reporting to V.P. Sales.
•Entrusted with responsibility of product development for not only Modern Trade but also Traditional Channel nationally by identifying the customer profile, potential price slots and business needs of the stores and developing products suited to derive optimum benefit for our organization
•National Head of sales for ANTLER, a premium British luggage brand launched in India in April

Channel Sales heading Mumbai City, and states of Chhattisgarh, Karnataka & Kerala.)
•Key Result Areas included sales, receivables, inventory control, recruitment & training, man-management.
•Leading a team of 4 Branch Managers & reporting to General Manager Sales.
•Active involvement in other marketing related activities viz. advertising, designing & development of POP, product stickers guarantee cards, dealership certificates, product catalogues, etc.
Achievements:-
•Reducing receivables to 63 days from 104 days within 6 months of taking charge without affecting sales

Mumbai city & Chhattisgarh state).
•Key Result Areas included sales, receivables, inventory control, recruitment & training, man-management.
Achievements:-
•Doubled sales in 4 years by increasing dealer network by 200% .
•Improved collection cycle from 53 days to 31 days within 8 months of taking charge.
•Increased profitability by reducing dependence on large dealers.
•Awarded Best administered branch for Mumbai

Sales & Marketing / Business Development

•Extensive business background with sound understanding of basic framework of operations.
•Repeatedly produced sustained business and revenue growth.
•Possess integrated set of competencies that encompass areas related to channel development.