Marketing Business Development Manager
Al-Sourayi Int'l Co. SIC
Total des années d'expérience :16 years, 0 Mois
Accomplishment:
Key contributor in devising robust commercial plans beginning with basic propositions (like what to buy, how to sell, where to sell, at what to sell) to developing go-to-market plans, compelling price offering, penetration plans -resulting in increased profitability & GPM
Developed strategic inroads for a range of products and achieved a market-leading position - resulting in significant sales growth and increased market share.
Played a vital role in restructuring the SOPs (Standard Operating Procedures) aimed at maximizing the efficiency and productivity to meet all established deliverables and KPIs.
Performed detailed analysis of the markets considering the company's competencies, macro-analysis PESTEL, micro-analysis 5 FORCES, SWOT analysis, segmentation, market-positioning vs. competitors to design persuasive long/short-term strategies by using Balanced-Score cards.
Key Responsibilities:
Shaping highly focused marketing, sales and brand management strategies that advance and optimize the organization’s revenues and profit margins.
Propelled growth by expanding horizontally (increasing the number of customers) and vertically (enhancing sales to accomplish goals).
Managing and strengthening the existing customer relationships while working to develop new business opportunities by offering exceptional marketing-mix, superior customer services, solid rewards/incentives schemes to improve both cross and up-selling performance and gain customer loyalty.
Handling the overall executive responsibilities for all strategic and commercial functions of the business including investments, balanced scorecards, ROIs & Feasibility studies.
Translating the strategic business plans into well-defined operational plans encompassing penetration plans, supply and distribution networks, costing and pricing, COGS and other provisions, aligning all operations within agreed financial budgets.
Facilitating brand vision, developing budgets and forecasts and overseeing all action plans entailing Commercial, Marketing and Operations to ensure smooth delivery within an ambitious timescale and budget.
Establishing performance specifications, cost and price parameters, merchandising standards and sales estimates to determine the commercial direction, operational processes and long-term objectives of the business.
Bringing a strong analytical foundation to uncover fresh and innovative insights/business opportunities, designing SBU plans to match global trends and online offerings through www.durrahflooring.com / IOS & Google stores.
Accomplishments:
Introduced a novel and innovative marketing model based on well-researched market dynamics, pricing patterns and consumer models to counter competitor activities.
Formulated a compelling pricing strategy, creating awareness of competitive advantages offered by the company with a focus on customer retention and on other hand to weaken the bargaining power of the competitors.
Key Responsibilities:
Oversaw functions of planning, execution, monitoring and evaluation of sales and marketing methods as well as deploying clearly defined strategic projects with the utmost professionalism.
Delivered strategies to keep the company competitive and innovative. Conceptualized business development plans, implemented aggressive strategic sales initiatives targeted at minimizing returns and improving customer loyalty and retention levels based on identified market movements.
Enhanced effectiveness of market segment through creative approaches to product/service offerings using market research, field visits, customer feedback, trend analysis and competitor analysis.
Worked closely with sales and field staff and business managers to deliver innovative solutions targeted at profit maximation.
Accomplishments:
Pursued aggressive marketing goals and set effective sales/marketing plans; effective market penetrations routes and establishment of achievable targets, higher win-rates and goals & objectives are tailored to match customer requirements.
Sourced several new agents in global markets to ensure geographical expansion to newer regions and targeted the universal markets.
Created awareness of company products and developed brand identity that significantly increased the sales turnover and revenues.
Key Responsibilities :
Steered the business in the right direction by executing sales/marketing plans and Business Planning processes.
Took accountability of delivery of all sales projects and framing strategic sales distribution and promotional plans to ensuring the provision of best service practices to achieve solid geographical expansion and effective market penetration.
Game-changer in executing on objectives; singularly successful in partnering with planners, sales, marketing and global agents for defining plans for future growth.
Visionary and systematic in anticipating business challenges, constraints and opportunities for gaining newer customers and expanding to newer markets.
• CSE – Certified Sales Executive. USA based a worldwide recognized certificate. Educated by SMEI: http://www.smei.org Certified Sales Executive, CSE is designed for Sales Managers with good professional experience in Sales Management. It is one of the most unique and demanded certificates for professional people. It discusses topics in organizing sales, leading, motivating, compensating and forecasting sales operations. Certified Marketing Executive, CME enables and empowers decision making at high level. It is good for strategy level people who have long experience in the market. CME subjects include market dynamics, analysis, planning, portfolio analysis and strategic growth decisions.
Practice Program. Consist of 80 hours, from Sep. 2010 till Feb. 2011 at Change Zone. The program topics are: Strategic Analysis and Planning Systems Thinking for Action Marketing Management Alignment with balanced scorecard E-Business Management. Strategic Change Management. Business plan Management. Knowledge management tools. Business innovation. Work psychology. Project management (PM). Human resources Management. Business process management Team leading. Learning organizations Business ethics. Entrepreneurship. Finance functions.
Honor list
