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Anas Khalifeh, General Manager

Anas Khalifeh

General Manager·Sublime Trading

United Arab Emirates

Master's degree, Business Administration

Work experience

Total years of experience: 24 years, 4 months

General Manager

February 2012 - Present

Sublime Trading

Dubai, United Arab Emirates

February 2012 - Present

• Established Sublime Trading, a company that specialises in the retail and distribution of lifestyle products in the GCC and the Middle East.
• Managed all aspects of the business including product development, sales and business development, operations, logistics and the different support functions.
• Expanded the business to 8 countries to go with a local retail network that includes over 70 retail outlets with prestigious names such as Virgin Megastores, Salam Stores, Citruss TV, Namshi.com, Atlantis, Go Sport and RSH as examples of its diverse clientele.
• Sublime Trading generated revenues exceeding 4.5 million dirhams in its three years of operation.

Company industry:
Retail & Wholesale
Job role:
Management

Business Analyst / Project Manager

August 2006 - February 2012

Logica

Dubai, United Arab Emirates

August 2006 - February 2012

Apr ‘10 - May ‘10
PMO Services - Emirates Identity Authority (EIDA)
• Worked as a business analyst on a project to provide PMO services to support EIDA in their Emirates ID mobile enrolment planning activities.
• Worked with the different stakeholders to develop a plan for mobile enrolment covering all areas of the project.
• Conducted market research, analysed mobile population data and statistics, and worked with the solution vendor to finalise the solution procurement activities.

Nov ‘09 - Aug ‘10
Unified Suggestions and Complaints Solution - Prime Minister’s Office
• Worked as a delivery manager on a project to implement a CRM system for the U.A.E. Prime Minister’s Office across 46 governmental entities.
• Monitored and controlled the activities of the project team to complete the tasks delegated to them within the time and effort allocated in the overall project plan and up to the expected levels of quality.
• Managed the delivery of training to the client.
• Deputised for the project manager during absences.

May ‘09 - Nov ‘09
Service Desk Implementation (Build, Operate, Transfer) - Qatar Islamic Bank
• Managed a project to implement, operate, and transfer a Service Desk solution at Qatar Islamic Bank. Took over project at the time of the solution go-live and completed the implementation activities.
• Managed the service desk operation for three months with a team of operators, technical support staff, and consultants from Qatar Islamic bank and Logica.
• Assisted the client in selecting and recruiting their service desk manager. Completed the service desk hand over to the IT department.

Oct ‘08 - Nov ‘08 / Feb ’09 - Mar ‘09
Revenue Management System Implementation - Roads and Transport Authority
• Worked as a business analyst on a project to provide consultancy and implementation services to deliver a RMS solution to the RTA.
• Validated the RMS context analysis, accounting framework, and requirements specification documents.
• Analysed and updated user requirements and worked on developing the business requirements specification document.

May ‘08 - July ‘08
Systems Selection - Qatar Islamic Bank
• Worked as a consultant on a project to select critical applications for the bank including a treasury management system, a Basel II calculating engine, and an anti-money laundering system.
• Managed the process of RFI and RFP preparation and undertook project deliverable quality assurance.

Mar ‘08 - May ‘08 / Aug ‘07 - Sep ‘07
IT Assessment - Qatar Islamic Bank / IT Assessment - Commercial Bank of Qatar
• Worked as a consultant on a project to assess the bank’s current IT capabilities in terms of applications, infrastructure, processes and organisation.
• The purpose of the project was to identify risks, issues, gaps, and to provide recommendations to bridge these gaps.
• Focused on assessing the bank’s IT processes and organisation using ITIL as a guideline.

Aug ‘06 - May ‘07
Core Systems Replacement Implementation - National Bank of Kuwait
Data Analyst:
• Analysed client data and resolved data conversion issues in co-ordination with the business users, technical staff and the software vendor.
• Documented the results of the data mapping workshops, developed the corresponding documentation, and ensured completeness and quality of all data mapping documentation.
Senior Test Analyst:
• Managed a team of five test analysts and four business users from the bank.
• Co-ordinated the analysis of the relevant requirements, specifications, and documentation to develop UAT test scenarios and data requirements.
• Managed the setup and execution of UAT.

Company industry:
IT Services
Job role:
Information Technology

Consultant

February 2006 - August 2006

Deloitte & Touche

Doha, Qatar

February 2006 - August 2006

Company industry:
Business Consultancy Services
Job role:
Information Technology

Research Assistant

July 2004 - February 2005

John Molson School of Business, Concordia University

Canada

July 2004 - February 2005

Company industry:
Primary, Prep, & Secondary School
Job role:
Research and Development

Intelligent Networks Technical Project Leader

September 2000 - April 2001

Siemens

Dubai, United Arab Emirates

September 2000 - April 2001

Company industry:
Telecommunications
Job role:
Information Technology

Network Administrator

September 1997 - March 2000

Consolidated Contractors International Company

Abu Dhabi, United Arab Emirates

September 1997 - March 2000

Company industry:
Construction & Building
Job role:
Information Technology

Education

John Molson School of Business, Concordia University

July 2004

July 2004

Master's degree, Business Administration

Canada

American University of Beirut

July 1997

July 1997

Bachelor's degree, Computer and Communications Engineering

Lebanon

Skills

General Business Administration
Expert
General Business Administration
Expert
Retail Sectors
Expert
Retail Sectors
Expert
Distributors
Expert
Distributors
Expert
Consultancy
Expert
Consultancy
Expert
Business Analysis
Expert
Business Analysis
Expert
General Management
Intermediate
General Management
Intermediate
Consulting
Expert
Consulting
Expert
Business Analysis
Expert
Business Analysis
Expert
Team Leading
Expert
Team Leading
Expert
Project Management
Beginner
Project Management
Beginner
General Business Administration
Expert
General Business Administration
Expert
Retail Sectors
Expert
Retail Sectors
Expert
Distributors
Expert
Distributors
Expert
Consultancy
Expert
Consultancy
Expert

Languages

English

Expert

Arabic

Expert

French

Intermediate

Training and Certifications

Certifications
Microsoft Certified Systems Engineer
Apr 2002

Hobbies and interests

Basketball

Coached several basketball teams on the junior college and recreational levels