Branding Specialist
Prince Mohammad Bin Fahd University
Total years of experience :12 years, 3 Months
Roles & Responsibilities:
Developing brand elements & criteria for the university | Building brand awareness & increasing brand value | Managing a team including designer, photo/videographer, web developer & video editor | Collaborating with different teams such as marketing, creative, legal, etc. | Creating & implementing Brand process & policies for global media department | Create, execute, and manage marketing programs & campaigns | Analyzing the brand message Maintaining international memberships | Identify media visibility opportunities & develop media relations on a global scale | Coordinating with press agencies for the press release & printing | Act as a single point of contact for the journalist/vendors | Maintaining media & journalist database | Planning social media strategies & curating content for the social media post | Directing photo/videoshoots & delivering relevant collaterals for the university.
Achievements:
Listed in the Excellent category (staff review 2022 & 2023) for two years in a row.
Efforts of Global Media department helped university to achieve all time record admissions for the academic year 2022-23.
Important role in development of the Media Department, updated the previous setup and trained department members.
Asked to lead the Global media team after the first staff review.
Roles & Responsibilities:
Producing high quality promotional content focusing all school activities | Coordinate with various departments & leadership team to develop concepts | Conceptualisation and development of the school website | Directing photo/videoshoots | Social Media Management | Management of School events & conferences | Script writing, direction and post production of weekly students youtube talk show.
Achievements:
School Achieved all time record admissions, one of the major reasons being proper branding.
Successful management of the biggest inter school MUN (Model United Nations) of the city.
200% increase in social media followers/subscribers.
Roles & Responsibilities:
Coordinate with sales, execution and creative teams to develop concepts for the client | Develop quality communications for print, outdoor, radio and digital/web platforms | Conceptualise, visualise and design website for clients | Visualising & directing video/photoshoots | Sourcing vendors for events, campaigns and other activities | Ensure proper and timely execution within the brand guidelines of the client.
Achievements:
Holographic Projection at an international team event for Pepsi co.
Conceptualization & fabrication of a (30x10x20 feet) drinkable Sprite billboard for Coca-Cola India.
Management of the biggest property show of Bhopal, CREDAI property show (2013, 2015 & 2016)
Fabrication of the biggest live entrance facade of India for CREDAI property show.
Awarded with the Best Creative Team award for CREDAI property show management.
-Project Manager of Rahmaniya International Islamic School
-Management and maintenance of Rahmaniya Arabic School
-Management and maintenance of the research centre
-Event Management
-Advising M.D. in important decisions
-Recruitment of the staff
-Maintenance and management of Masjid Al-Hafeez
-Maintaining S.O.P of the company
-Advertisement and Marketing of the company
-Advising M.D. in important decisions
-Maintaining the Daily M.I.S of the company
-Modernization of the organisation
-Analyzing the competitor’s strengths, weakness and business strategy
-Recruitment of the staff
-Handling the business meetings
-Organizing spatial visits and secret observations in Aapoorti stores
-Designing business strategies after analyzing the strengths, weakness and competitor’s strategy
Also Attended International Educational Tour in Belgium.
Certificate in Information Technology