Anastasios Kotzias

Developing market strategies to source potential clients and successfully negotiate closing agreements. Providing consultative services in the areas of competitive analysis, business process improvement, operational modelling, reviewing financial statements and issuing recommendations to augment daily practices. Interfacing with a broad range of external stakeholders to derive requirements and scale innovative solutions.
Key Achievements:
 Showcasing an aptitude to proliferate brand visibility in competitive B2B and B2C markets.
 Optimizing sales and promotional initiatives to improve revenue generation.
 Assuming full P&L accountability for the creation of various operational budgets and forecasts.

Directed the strategic planning and operational execution of events and marketing initiatives for a diverse portfolio of clients. Orchestrated a variety of events and promotional activities to bolster branding, engagement and public relations. Integrated social media and CSR to revamp marketing tactics. Monitored and moderated team performance to determine areas of strength and deploy training schemes to enhance skills. Reported to General Manager/Owner.
Key Achievements:
 Established, retained, and fortified business-critical relationships with high-profile clients.
 Effectively managed sub-contractors and vendors to maximize satisfaction and optimize profitability.
 Managed both Technical & Commercial proposals during tendering process.

Strategically created and implemented marketing and project management actions in accordance with various service level agreements, key performance indicators and quality assurance measures across media relations, branding, advertising, digital marketing and projects development objectives. Reported to the CEO.
Key Achievement:
 Successfully provided executive leadership of vendors, resources and budgets to bolster exposure and expand ROI of the target business projects.

HEAD OF SPONSORSHIP - MARKETING & COMMUNICATIONS
Development of the Sponsorship Program, Benefits & Rights.
Sales Presentations & Negotiations to Local Sponsors.
Draft the sponsorship contracts.
Manage the delivery of the agreed Sponsorship Benefits & Rights.
Reported to Director of Marketing & Comms.

Reporting to CEO & Managing Director.
Events Conceptualization.
Business Plan & Feasibility Study.
Develop unique Events & Exhibition Concepts for QTA licensing. Presentations to Stakeholders for Support & Sponsorships.
Operational Planning.

5-fold growth of Pharmacy-Cosmetics division’s turnover in 5 years, by effective managing Sales & Marketing teams in development of existing products, new business and by continuous people training.
Increased Operating Profitability by 3-fold, by establishing sophisticated CRM and SFA system for higher productivitiy, efficient cost saving, targeted & measurable marketing B2B and B2C actions.
Reporting directly to the President & Owner
Skills & Know-how:
Strong understanding of European Pharmacy & Cosmetics business
Enhanced Organizational and Team Player Leadership skills by motivating 7 Direct Reports / Managers (total team of 45 people)
Full P&L and Cash Flow management responsibility

Managed a 65 million Euros Business of Medicines Trade in the No1 Pharmaceutical Wholesaler in Greece. Reported to CEO

Skills & Know-how:
Deep knowledge of Pharma Business in Greece and EU Intl Network of Pharma Business contacts

Run very successfully the M&A of 2 Health & Pet Care entities of Sarantis Group.
Member of the Group Management Committee. Achieved over 15% of EBIT for 3 consecutive years

MARKETING MANAGER - PET CARE DIVISION
Marketing Development of the Pet food subsidiary company of the Group in Mass Market & Pet Shops channels respectively

PROJECT MANAGER - JV ESTEE LAUDER INTL & SARANTIS SA
Set up from scratch and run the 1st Estee Lauder Intl Cosmetics Flag Store in Bucharest, Romania ($1 million worth of investment in 1996)