Head of Marketing (FMCG sector)
Garant Holding
Total des années d'expérience :6 years, 4 Mois
• Aligned the marketing strategy with the company’s strategy and with the related subsidiaries
• Proposed a marketing structure optimized for the related subsidiaries and provided guidance for their respective annual marketing budgets; Marketing process re-engineering
• Media planning and media agency management; managing the advertising budget and set a strategy around it to optimize the efficiency
• Product development: Product design; customer experience; Trade marketing and partnership management
• Set the Reporting requirements for the supply chain - from factory to the consumer (procurement and sales)
• Put in place systematic and periodic market surveys to understand customer satisfaction
• Group wide reporting alignment: Consolidation of monthly reports on product performance and efficiency of marketing activities;
• Managed and participated in food related exhibitions
• Managed the marketing budget and media plan: developed the marketing campaigns; worked closely with advertising and media agencies
• Workshops, trade shows, and seminars attendance to keep up-to-date on changes in the industry.
• Put in place systematic and periodic market surveys to understand customer satisfaction; Conducted market research and gathered information throughout the lifecycle of the business
• Reporting alignment: Consolidation of monthly reports on product performance and efficiency of marketing activities; Implemented a feedback process to receive customers’ insights.
Project management:
• Managed 3 major projects, Viva (Pastry chain); Cafe City (Restaurant) and L’occitane (retailer of body, face, and home products- Tbilisi, Georgia)
• Set the ground for proper project management function by implementing standard operating procedures: Project charter, initiation documents, resource allocation, progress and project closure and delivery reports.
• Continuous engagement with the project sponsor, our team members, vendors and management team
• Day-to-day management of operational aspects and scope: Operations management; Preparation of business plans and presentations
Business Development:
• Identified new potential opportunities through market analysis and brainstorming activities
• Evaluated the potential of new ideas and built business cases and strategic plans.
• Defended the business cases and the needed investments in from our management team
• After receiving the approvals, I managed the implementation phase and lead the project until the delivery