GM Marketing
Emami international FZE
مجموع سنوات الخبرة :20 years, 10 أشهر
Brand Development / Brand Innovation - Brand Architecture development, Launching New products along with Research & NPD Team.
Market Activation - Conceptualizing and Executing Marketing Campaigns, strategizing plans to drive exit shares, consumer / Trade communication development. CONSIDERED AS BEST BRAND ACTIVATION SPECIALIST WITHIN THE ORGANISATION AND IN THE INDUSTRY!
Media Planning, Buying and Execution - TRADITIONAL MEDIA TV / RADIO / PRINT / OUTDOOR / DIGITAL MARKETING / SOCIAL MEDIA / ECOMMERCE. CONSIDERED AS BEST MEDIA BUYER IN GCC MARKET WITHIN THE ORGANISATION AND IN THE INDUSTRY!
Marketing Research - Retail Audit (Ac Nielsen), Commissioned quantitative / qualitative researches and Online Researches.
Trade Activation / Marketing - Activate Brands in Trade, follow a calendar for every channel and ensure results through continuous activities. Distributor / Trade partner handling - MENAP / SEA/ India / Africa.
Business Expansion Initiatives: Open New markets, identify Market gaps and appoint distribution partners. (MENAP / SEA/ Africa India /). Brand P&L Management - P&L accountability.
Marketing MIDDE EAST NORTH AFRICA. Media Head Middle East (10 Mn AED Budget)
Additional Responsibility - GLOBAL BRAND HEAD MALE GROOMING / WHITENING
Acted as Regional Brand Manager for Bajaj Skin care & Bajaj Hair Care MENAP; successfully handled the launch of Hair Care, Skin Care, Personal Care and Food Portfolio
Regional Brand Manager GCC.
Successfully handled various brands including Fair and Handsome - Male Skincare Range, Navratna - Stress Relieving Head Massage Range, Beauty Care and Personal Care Range, Boroplus - Skin Care range, Fast relief - Pain reliever, Mentho Plus Pain Balm. Female Skin Care Naturally Fai
Handled 100 MN AED Business, successfully handled an Advertising Budget of 6M AED annually; commenced first ever U&A study, commissioned to formulate Brand Offer. Initiated and implemented IGLOO DSS campaign 2007 and started Igloo packaging identity project. Controlled Australian Agency ZALATA to develop packaging and other collaterals; dexterously created first ever TV Ad campaign for IGLOO; developed and implemented exciting BTL activities in GCC
Team work - Great Team leader and an obedient subordinate to superiors. Have great working relationship with all the External partners.
Handled Brand Boroplus
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