Andre Richter

CEO of the Region Asia Pacific, leading the whole regional organization via MDs in the country sales and production organisation.

Regional commercial Leader for 1 of the 3 sectors of Philips Lighting in Asean & Pacific. Heading a Region consisting of diverse markets with local sales teams during a time of disruptive technology introduction (LED within Lighting) and successfully managing the change in terms of portfolio, customers and capabilities. Leveraging a corporate matrix structure of supporting businesses.

General Manager for a Joint Venture of Philips Lighting with P&L responsibility to the Board of Directors. Setting up and managing the JV in an emerging market environment (Russia). Creating an entrepreneurial vision and Sales & Marketing Strategy, Organizational Structure and Execution, including the build-up of assembly/manufacturing and a performance oriented commercial team, as well as facilities and sourcing & logistic structures. Established due diligence processes and procedures in a high risk country and market. Interacting regularly with Top Level politicians and managers.

Marketing Director for Philips Lighting in Region Emerging Europe & Central Asia, including responsibility for Product Marketing, Marcom, E-Marketing, Training, Brand Management, Channel Management, Business Development and Market Research. In parallel Commercial Director for the Market-segment Retail & Hospitality for Philips Lighting in the Region.

Director for Supply Chain & Customer Service, responsible for providing the service to all sales channels, product groups and sales regions. Areas of responsibility: Logistic, Purchasing, Quotations, Pricing, After-sales, Customer Service, Engineering, Master data Management. Responsible for building up a new organizational and regional structure for the Supply Chain and Customer Service organization of Philips Lighting in D/A/CH, including the process of site closure. Merged supply chain & customer service organizations from different sales channels and locations into a new organizational structure. Introduction of LEAN Management structures and processes into supply organization. Turnover: € 400 Million, 200 employees in Supply Chain & Customer Service environment. Realized turnaround in employee engagement index of customer service department from critical to best in class within 1, 5 years.

Full spectrum of Marketing management (Product Marketing, Marcom, Brand Management, Channel Management, Pricing, etc.) Beside the Marketing tasks, special assignment as Project Leader for activation of Philips sponsorship of Fifa-World Cup 2006 in Germany, Marketing & Sales utilization of opportunities as well as PR campaign, project timing 2 years

Market Segment Management, including big enduser sales, application oriented value proposition, product roadmap development, channel marketing

Product Manager with full portfolio responsibility

End-user and Young High Potential Trainee