andres salazar

Molino & Lila Taqueria — Dubai, UAE. Brand scaling for two F&B concepts.
• Leading brand scaling strategy for two Dubai restaurant concepts, driving market positioning and digital growth
across the GCC region.
• Developing and executing performance marketing frameworks, social media strategies, and digital acquisition
funnels.
• Managing paid and organic campaigns to build brand awareness and customer acquisition in the competitive Dubai
F&B market.

• Contributed to 5M+ MXN in revenue through data-driven demand and materials analysis, identifying high-value
segments and reactivating dormant distribution accounts.
• Built a comprehensive Power BI dashboard covering 500+ products segmented by geographic demand — country,
state, city, and distributor.
• Designed KPI dashboards integrating Meta Ads, Google Ads, and Salesforce CRM data, delivering weekly
operational reports to management and sales teams.
• Automated lead qualification workflows in Salesforce using DAX, reducing sales team response time by 60%.
• Generated 1, 000+ high-intent leads monthly with a consistent 10% qualified conversion rate.
• Reduced Cost Per Lead by 30-60% through audience segmentation, A/B testing, and campaign optimization.
• Managed monthly ad spend of ~50, 000 MXN, reaching 20M+ accounts annually.
• Led and coordinated a team of ~6 people across marketing, sales support, and operations.
• Launched campaigns live within 7 days vs. the 6-8 week industry standard.
• Implemented AI tools across key processes: client prospecting, lead pipeline management, automated reporting,
presentation generation, and process analysis.

Digital marketing for residential property sales.
• Designed and executed digital advertising strategies for residential property sales in competitive markets.
• Built client acquisition funnels integrating paid campaigns with direct sales team collaboration.