Group General Manager
Qatar National Import and Export (QNIE)
Total years of experience :25 years, 9 Months
FMCG
Responsible for overall Business Planning Process, Marketing and Brand Management, Key
Account Relationship, Key Vendor Relationship, Achievement of budgeted Sales Volume and GP
targets, Training and development of employees, identification of key success criteria and their
measurement and delivery of Group companies (consists of QNIE - Retail; QNIE - Foodservice,
Tazweed, Arabian Food Company, My Butcher, Fresh Catch, Demand Planning Dept.).
• Direct Reports: 9; Total Staffs: 600+
• Grow the FMCG sector in categories, channels in both volumes and value by improving
coverage and ranges.
• Build a solution selling sales team
• Upholding and protect the group’s reputation and ensure that quality, professionalism and
ethical standards and compliance with company policies and processes are practiced
• Develop the business revenue by further enhancing business relationships to leverage
additional opportunism
• Focus on revenue, GP, efficiency and effective leadership and control of financial and human
resources.
• Responsible for overall Arla business operation in Qatar (45 direct and 30 indirect staffs).
• Responsible to achieve overall P&L (Handling value chain, selling price, mark up, sales budget, forecast, logistic, HR, Admn, Sales and Marketing)
• Responsible to develop and execute the deployment of a yearly cost, sales and marketing budget and make sure that it is leading to best ROI
• Responsible to prepare strategic platform for overall business operation.
• Responsible to maintain the relationship with partners.
• Inspire, educate and train the staffs to achieve company objective.
• Lead and engage with key cross functional partners in Logistic, Finance, Legal and HR to execute strategy and drive growth.
• Provide leadership to encourage a cohesive, customer focused and motivated sales team
• Approve all the recruitment, appraisals of all sales / marketing/ accounts staffs
• Part of regional marketing team who approves the final marketing plans for the MEA region
• Responsible to provide guidelines on BDA / Trade Marketing / spends.
• Responsible to develop a system with clear procedures and guidelines on all functions
• Part of Arla Foods UOQ regional management body / also part of TOP 50 leader in Arla MEA region
• Responsible to provide training to Arla top and middle level managers (at regional level).
• Achievement: Annual growth of 26% on consecutive years, profit growth of 45%, employee turnover was less than 5%; D&E is less than 0.7%; Forecast accuracy is 94%
• Barometer leadership index: 95 (continuously for more than 10 years)
UAE
• Responsible for two business units, which contributes more than 60% of Arla UAE business.
• Part of Arla Foods top-level Management Body who is responsible for the overall business
strategy in UAE, Oman, and Qatar.
• Responsible for P&L of the business unit in UAE (Retail and Business Development Division)
• Prepare / develop a yearly Marketing Plan for each product / category under Lurpak / TTC Brand.
• Develop new brand strategies, in line with the brand platform to insure yearly growth in all main categories.
• Initiate / co-ordinate with product managers in KSA & Denmark for regional campaigns.
• Responsible for handling the approved marketing budget (specified in the marketing plan)
• Responsible for the implementation of all marketing activities to reach key objectives.
• Liaise with advertising agencies concerning all related issues.
• Prepare a monthly analysis based on retail audit data.
• Initiate relevant consumer research and analyze results
• Plan & execute new products launches.
• Prepare quarterly sales / marketing forecast
• Achievement: Market Share development: Lurpak has reached 66% from 56%; 3Cows Feta has reached 30% from 22%; launched 3Cows Feta brick in different variants; Launched Lurpak Spreadable and Lurpak Ghee in UAE / Oman markets.
Meet the supplier (principal company) and discuss the yearly Marketing Plan.
• Implement all BTL activities in UAE, and ensure a cost effective spending.
• Meet clients (supermarkets mainly) for promotions & new products approvals
• Conduct market surveys, and relevant analysis.
• Monitor sales and collection on daily basis.
• Responsible for new product approval / listing in Key Accounts.
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