Owner / Creative Director
Shake and Bake Entertainment
Total years of experience :15 years, 11 Months
Owner / Entrepreneur / Non-Executive Member:
• Full start up of business;
• New business generation and increasing distribution channels;
• Sourcing talent, managing key accounts, introducing young talent to SA Event and Corporate Companies;
• Conceptualizing events and aligning the ideal talent and staffing to ensure effective execution and meet the client’s needs, wants and demands;
• Managing all accounts and company finances, including salaries and wages;
• Effective PR and Marketing of all talent;
• Designing client websites and integrating widgets and social communication applications and tools to improve social interaction with website.
National New Business Executive:
• Managing a team of account managers and regional managers to oversee all operational aspects of the business
• Develop and manage all client requirements on a national level
• Ensure all campaigns are aligned to the approved brand and marketing strategy
• Assist with designing creative concepts
• Support the sales team in securing new business across South Africa and the management of these accounts, pitching and winning bids, selling of the companies new services
• All day to day account management, including but not limited to: job reports, creation of cost estimates for clients, briefing relevant departments for new existing business and managing regular status updates with them.
Senior Business Developer:
• Maximising the revenue potential of the business’s key assets, the 3rd Party branded advertising processes and social platforms, across a number of media and channels.
• Prospecting new customers and also developing, managing and further mining existing Customer relationships to promote brands to ‘must buy’ status.
• Building and managing key relationships with each company and traveling extensively to ensure that their communication and budget spend is managed accordingly.
• Pitch TVC platforms suitable to client’s communication objectives and create suitable brief for scripting process.
• Managing objectives, objections and concerns, as well as expectations.
• Conducting demonstrations and presentation of scripts and boards to both client and ad agency, preparation of CE’s, T&C’s and signing off of new business.
• Managing post-production process with production team and ensure that all the client’s needs are met, followed by reporting the outcome of campaign.
Advertising Sales Director:
• Managing event budgets and calendars for both client and Live Out Loud CT;
• Managing Cape Town Distribution channels for the publication;
• Establishing new Subscription initiatives;
• Sourcing content for Editorial team;
• Creating improvements to Marketing Strategy;
• Managing Sales and Distribution for the publication in the Cape Town Region.
Sales Manager / Office Manager:
• Designing rate cards and sales promotion tools to equip all sales staff with effective material to sell;
• Managing the sales team and travelling across SA to train new sales staff;
• Event conceptualization, planning, creation and execution;
• Negotiating trade exchanges to save costs for company;
Media Sales Executive:
• Generating, building and maintaining all New business for Cape Town Region;
• Pitching, presenting and proposing to Ad Agencies, PR Agencies, BTL and ATL agencies and client direct;
• Managing media partnerships as well as their client’s events;
• After Sales services and CSI; Managing all promotional and sponsorship activity
NAME OF INSTITUTION: Varsity College, Rondebosch Campus DIPLOMA: Marketing Management Diploma