Events Manager & Sales Analytics
Firefly Communications
Total des années d'expérience :22 years, 7 Mois
• Develop and review the sales budget and rolling forecast including sales to budget variance analysis
• Establish monthly, quarterly and annual Sales reporting packs and create/validate business performance KPIs
• Analyze lines of business operations (product lines, stores) to determine profitability and to establish a
baseline for action and operational changes
• Develop models and reporting structure that identify costs (by function, process, variable) per unit (brand,
client, order) and identify corrective measures
• Establish print media Distribution Channel strategy in order to develop deeper relationships with readers
• Create and Design the Company Profile and the Company Presentation
• Manage the annual Events calendar with Editors of Lifestyle magazines (SurLaTerre, Alef, Volante) and
Business magazines (The Edge, QCN)
• Email Marketing. Generate, manage and expand the Company’s database. Supervise mass online campaigns
• Photography Producer. Forecast and control the budget for Lifestyle photoshoots. Selection of clothing and accessories collection needed for the shoot. Preparation of detailed shooting schedule and timed shot count. Booking Scouting locations, Photographer, Make up artist and models. Collaborate with Creative Services teams on marking-up and retouching of selected images
• Conduct Marketing research and collect customer’s feedback, as well as competitors’ data and implement marketing plan alterations as needed
• Events planning & coordination. Propose new ideas to improve the event planning and implementation process
• Responsible for ensuring events are priced correctly and delivered within budget. Produce detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)
• Deal with marketing suppliers for printed materials, promotional items, uniforms. Set up promotional displays and visual merchandising required at each promotional event to create excitement of featured client brands, as well as their products/services
• Congresses & Fairs support, ad hoc Social Media activations, consumer market trends & strategies analysis
• Manage Sales Budget and track performance of each country, sales team and brand (adidas, Reebok, Originals, Stella McCartney, TaylorMade, Yohji Yamamoto)
• Generate ad hoc reporting for Sales, Marketing, Pricing, Business Planning and Product management, providing customised dashboards and recommendations on a South Europe Region level
• Quarterly update product presence, image, and sell-in tools in the market. Supporting brand visibility enhancement and control strategic points of sales
• Synthesize large amounts of data into concise, ad hoc reports with actionable messages
• Proactively monitor sales data looking for trends, anomalies, and other insights
• Analyze revenue results and provide explanations for variances in forecasts
• Data collection from numerous different sources (records & trends), analyze data & writing reports with the use of graphic features, charts-graphs to illustrate the results, in accessible and unambiguous way
• Assist management in developing and reviewing the sales Budget and Rolling Sales Forecast including sales to Budget variance analysis
• Analyze line of business segments (country, store, product lines) to determine profitability and develop models and reporting structure that identify costs (by function, process, channel) and per unit (store, order, item), and identify the base line for action/changes in order to increase sales productivity, as well as evaluate performance measured against sales quotas
• Analyse sales and performance records, interpret overall sales results, promotions or personnel assessment in under-performing departments
• Analyse results and set up reports containing respective conclusions and general directives
• Managing Manager’s business calendar and travel schedule
• Organizing and executing events and on/off-site meetings for staff and/or management
• Responsible for drafting and distributing Management meeting minutes
• Supporting the preparation and communication of written material and presentations
• Administrative duties