Assistant Marketing Manager
VIP Hotel
Total years of experience :8 years, 11 Months
• Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Create the website from scratch and fully launch it online
• Acting as the first contact for media inquiries and coordination
• Proposing and executing marketing and eCommerce plans that promote revenue growth generation among key customer segments and support the hotel's brand positioning and image.
• Executes and tracks performance for internal and external marketing campaigns, promotions, advertising and websites.
• Practices overall project management and ensures the implementation of comprehensive marketing programs.
• Create and execute a strategic and comprehensive advertising and Marketing plan, including media planning as well as creative/visuals
• Communicate with other managers/divisions to create and execute effective advertising and Marketing plans
• Create internal communications materials and collateral
• Strategize, plan, and execute the Social Media activities and campaigns
• Maintain the Social Media channels, ie. Facebook and Instagram
• Structure, plan, and execute all the Paid Social activities
• Collaborate with Social Influencers and initiate partnerships to promote the hotel.
• Building brand awareness and positioning the hotel in the market correctly
• Developing each marketing campaign from start to finish
• Researching demand for the organization's products and services
• Assist Marketing Manager in planning and supervising marketing operations to achieve revenue target.
• Presenting to the General Manager developing marketing plan and budget.
• Conduct marketing campaigns and trade shows to promote brand awareness among consumers.
• Assist in designing and developing marketing collaterals and promotional materials.
• In charge of the hotel database and photo gallery of the hotel
Directly reporting to the General Manager
Drive sales by designing and implementing targeted marketing strategies
Conducting market research on competitors Point of contact for media and PR presence
Answering client queries about product specifications and uses
Creating engaging social media content and advertisements
Preparing monthly analysis reports on social media and GMB content
Planning and analyzing the effectivity of marketing campaigns such as sponsored ads on all social media channels and promotional ads
Photoshoot and video shoot for newly released cars Preparing yearly budget for Marketing Department Oversee all marketing campaigns and make sure that all are aligned with the brand standards
In charge of updating the website with content and artworks
Collaborated with IT Department to come up with the new mobile app concept and features
Proactively manage the social media content and the digital presence through Internet
websites and content about the hotel
Responsible for successful implementation of any marketing campaigns, and public
relation events.
Manage the social media with comment, content, pictures, etc.
Maintain the suppliers and media data bases in accordance with AccorHotels guidelines
and brand requirements for MGallery
Ensure that the pictures and hotel descriptions are regularly updated and up to date on
social media, website and online.
Follow up with all web links to related events and activities in the region
Find opportunities to increase the online activities
Facilitate meda initiatives and direct marketing
Optimize paid media and private advertising
Manage the marketing and communication filing system along with a soft copy back up
from all the important documents.
Manage the photos and design library for the hotel.
Ensure that all external correspondence comply with the company procedures and
authorized by the DOM
Regular daily clippings report for the hotel and out close competitors.
Closely monitor all online content of direct / indirect distribution channels (Accor web
channels, OLTAs, GDS)
Online channels optimization strategy implementation along with DORM
Work closely with Accorhotels HQ E-Commerce and marketing team
Regular reporting on online (direct/indirect) performance statistics
Manage marketing campaigns and promotional activities on social media
Communication of the latest changes in visibility/online promotions and campaign of the
competition set
Propose and apply tactical online promotions using all available channels. Costs to be
authorized beforehand.
Explore all online marketing opportunities and related to all segments of the hotel
To understand and strictly adhere to the Rules & Regulations established in the
employees’ handbook and the Hotel’s policy on Fire, Hygiene, Health and Safety
To report for duty punctually wearing the correct uniform and nametag at all times
Ensure that required hygiene standard for your position are followed
Ensure the observance of hygiene and safety precautions to maintain a high standard in
the hotel
Follow the environment program of the hotel in line with AccorHotels standard
Follow-up all the updates and contracts between the Hotel and the media.
Manage the filing system for the marketing & communication department.
Assist in updating the contact data with all the media and online distribution list.
Manage all the daily clippings for MGallery Middle east online and printed.
Follow-up all the running projects and updates between the marketing department and
the agencies and suppliers.
Assist in creation and delivery of the hotel event, tradeshows, exhibitions, coverage,
media, photo-shooting, sponsorships, etc.
Support the department in collecting the internal hotel news and promotions in order to
update the websites promotions, the social media, the newspapers and magazines.
Seek PR opportunities and media coverage.
Support in the competitive analysis.
Assist in the monthly reporting for the updates and posts done all over the month.
Manage the social media monthly planner in line with the sales & F&B departments.
Monthly newsletter creation.
Submit Monthly ecommerce report for the Director of MarCom.
Travel outside the hotel to meet with customers and prospective client to solicit business, engage in sales activities and make sales proposals and other external sales presentations, maintain contacts and to close deals
•Meet and entertain customers, conduct property tours, make proposals to groups to solicit, explain, negotiate and close hotel sales for group accommodations for moderately complex meetings or meeting space
•Prepare proposals and/or contracts to advise prospective customers primarily of the hotel guest rooms, but also meeting space and/or banquet date, space and rate availability. Calculate and quote prices for same
•Attend weekly sales departmental meeting and other scheduled meetings to support business operations (e.g. tentative review, lost business review, group pick-up, etc)
•Conduct site inspections and property tours with potential customers, visiting guest rooms, meeting space and banquet facilities, as well as other hotel facilities
Care Committee Member) Social Media Champion
•Identify new contacts, develop sales leads, and respond to sales opportunities in order to maximise revenue
•Understand fully the hotel amenities, packages and promotions
•Generate and develop sales leads and contact potential clients to build business relationships
•Produce quotations and written confirmation to all clients
•Produce accurate and timely reports that meet the needs of the Sales Director and senior management to include the reporting of appointments, calls made and business leads
•Monitor customer satisfaction regularly and resolve any outstanding issues to ensure future business
•Arrange and carry out Hotel show rounds
•Gave support and assistance to Engineering and Housekeeping Departments while doing the snagging of hotel.
•Assistance with marketing activities including Social Media, Collaterals, Sponsorships.
•Assistance in setting up events and creating BEO, Contracts and Proposals
•Knowledge and ability to use Delphi
•Administrative works including reports, excel sheets and powerpoint presentations.
and Responsibilities:
•Manage retail staff, including cashiers and people working on the floor.
•Attend seminars to identify new products and services.
•Coach, counsel, recruit, train, and discipline employees.
•Approve contracts with vendors.
•Maintain inventory and ensure items are in stock.
•Ensure promotions are accurate and merchandised to the company’s standards
•Organize and distribute staff schedules.
•Handle customer questions, complaints, and issues.
•Authorizing payments by cheque and the return of merchandise
•Preparing reports regarding sales volumes, merchandising and personnel matters
and Responsibilities:
•Attracts potential customers by answering product and service questions; suggesting information about other products and services
•Opens customer accounts by recording account information.
•Maintains customer records by updating account information
•Resolve customer complaints via phone, email, mail, or social media.
•Use of telephones to reach out to customers and verify account information.
•Assists customer with their inquiries regarding the store location, party packages, promotions and events.
•Assists customers for an update on follow up deliveries.
•Handling of customer complains.
Finished my Bachelor's Degree in Marketing Management
Finished Highschool with Diploma