Sales and Marketing Manager (Event Production)
Artes Middle East
Total years of experience :12 years, 7 Months
Furnishes leadership, direction and oversight regarding marketing strategy, as well as the planning, coordination and implementation of special events for pipeline of corporate and consumer clients. Markets customized rental equipment, services and stage solutions.
Key Contributions:
• Handles all aspects of marketing including branding, advertising, and social media campaigns.
• Provides financial oversight to cash flow, pricing, cost management and budgeting.
• Presides over sales and marketing initiatives to ensure that established revenue goals are met.
• Resolves issues related to all aspects of event execution prior to escalation.
• Secures new accounts through consultative sales methods, self generated leads and presentations.
• Retains and grows existing accounts through expansion of service offerings and forging relationships with key decision makers and influencers in the entertainment and event industry.
• Negotiates optimal terms and pricing with suppliers, vendors and 3rd party contractors.
Retained for the purpose of providing leadership and advisory services in order to revitalize stalled property development project.
Key Contributions:
• Conducted feasibility studies and financial analysis of real estate venture. Designed comprehensive and viable business plan.
• Interfaced with clients and collaborated with Master Planner and Dubai Land Develop to establish compliance with regulatory requirements and registration.
• Project successfully acquired by new developer in July 2015.
Charged with the development and implementation of internal communications and engagement strategic platform, while in partnership with the London 2012 Olympics. Provided a unique blend of strategic vision, planning, relationship management, employee engagement and communications to motivate staff and foster a collaborative working environment.
Key Contributions:
• Launched events and privilege opportunities for staff and earned approval from key stakeholders.
• Spearheaded, executed and managed Employee Olympic Day Road Show, encompassing 9 company sites across the UK. Received 92% staff appreciation rate based on survey results.
• Booked high profile BP sponsored athletic ambassadors for appearances and staff communications.
• Facilitated rewarding employee sports events, including Olympic and Paralympic Torch Relay and Games Makers.
• Led the installation of Office Theatre/Branding throughout all UK located BP offices.
• Established BP London2012 Web shop with range of quality merchandize for UK employees.
• Oversaw the creation and content of e-newsletter and intranet site throughout the duration of the London 2012 Games.
• Created and coordinated challenging Lon2012 staff competitions
Accountable for establishing London office for Dubai based luxury real estate development firm.
Key Contributions:
• Designed and deployed marketing and sales strategy targeting the UK market.
• Served as key point of contact and liaison for UK Investors and Dubai developer
As sponsorship MAnager I was responsible for the negotiation and implementation of all global and local sponsorship properties for the CEMEA region. Properties included Olympic Games, rugby world cup and Disney parnership. Role included the buniess and marketing communications strategy to achieve business objectives as well as creation of all marcoms materials including tv, print and internet. I was also the regional representative for the global sponsorship/partnership steering group.
My second role was Communications Manager for the CENA region (north Africa/Levant and eastern Europe). The role objectives were to create country strategies to achieve business onjectives and implentation of all marcoms and pr activities
BA business studies with an honours in marketing, 2:1. This was a 4 1/2 year sandwich degree, the third year was spent in industry. I worked for Thorn Lighting/GE Lighting in London and after my student year completion , I was taken on as a sponsored student and after graduation I was taken on as a management trainee for 1 year. My dissertaion was was based in my third year work experience; Manufacturing vs marketing case study on a 10W 2D lighting product. Evaluating the merits of a manufacturing company's route to market and the role played by marketing.