Sales Manager
Qatar National Import & Export Co.
مجموع سنوات الخبرة :12 years, 7 أشهر
• P&L, Revenue, Margins, OPEX, Working Capital (DIO, DSO & DPO)
• Budgeting, Forecasting, Inventory Mgmt & Distribution.
• Vendor identification & Sourcing
• Negotiations - Product Pricing, Incoterms, Payment term & BDA’s.
• Promotion Planning & Intensity
• Training & Development
• Responsible for Category Revenue, GP & GP%.
• Vendor negotiation - COG’s, Incoterms (CIF/CNF/DDP etc.), Payment terms (CAD, LC, Cash in advance) along with other details such as documentation expenses (legalization, customs etc.)
• Coordination with brands to extend support on promotions, rebates & non-moving stocks.
• Forecasting and forecast accuracy
• Engaging with various trade boards (US Dairy Council & New Zealand trade Promotion Council) & Embassies (Spain & Belgium) for events & trade development
• Visits to Trade fairs & exhibitions to find new products for development.
• Strong market connect with Retailers, HORECA & Wholesalers.
ALI BIN ALI - International Agencies)
•Manage the portfolio of 9 brands (McVities, Lorenz, Camel, Maretti, Hunters, Ricola, Caprice, Campfire & Cofresh with a yearly turnover of 30 mn.
•Prepare full year AnP budgets of each brand factoring various parameters such as Product Pricing, Fixed visibility, Secondary visibility, Promo Packs, Instore Branding, Thematic promotions with Key Accounts etc.
•Deliverables included revenue targets, numeric distribution, basket penetration, promotions & share of shelf.
•Forecasting annual sales volume along with promo intensity in alignment with promo calendar of Key Accounts such as MAF, Meera, Lulu etc.
•Execute all marketing & branding activities, indoor storming of outlets and thematic promotions
•Coordination with suppliers/ principals on regular basis to apprise them of the current market scenarios, competition activities, existing opportunities through various reports & presentations
Deestar Trading & Contracting)
•Identifying & proposing
Croma - A Tata Enterprise)
•Responsible for achievement of Sales targets on a monthly basis.
•Monitoring the overall execution of offers, product knowledge, display, merchandising, stock availability etc. is being implemented by sectional managers for a successful customer experience.
•Maintaining standards and procedures as per SOP.
•Requesting & implementing custom offers to maximize sales
•Implementation of all marketing tie ups and promotions at store level. Proper implementation and display of collaterals & follow up with agencies to reduce delays
• Responsible for achievement of Sales targets on a monthly basis.
• Monitoring the overall execution of offers, product knowledge, display, merchandising, stock availability etc. is being implemented by sectional managers for a successful customer experience.
• Maintaining standards and procedures as per SOP.
• Requesting & implementing custom offers to maximize sales
• Implementation of all marketing tie ups and promotions at store level. Proper implementation and display of collaterals & follow up with agencies to reduce delays.
Internship - Ambuja Realty