anisah qolby

Own end-to-end content strategy across Instagram, TikTok, Facebook, and local e-commerce (Tokopedia), planning and
building monthly content calendars that align copy output with campaign timelines across channels.
• Grew profile activity by 24.5% and profile visits by 21.7% over a 90-day period (Q2 2026) by developing and executing a
consistent, audience-tailored content strategy across Instagram feed and stories.
• Increased external link click-throughs by 50% and account reach by 7.1% in the same period, converting content engagement
into measurable traffic and audience growth.
• Write and adapt copy for 6 social media posts per week across Instagram, TikTok, and Facebook, tailoring tone and
messaging per channel and per audience segment while reinforcing consistent brand voice.
• Research trending content formats and topics across Instagram, TikTok, and Facebook to keep the content calendar relevant
and timely.
• Translate technical product specifications into clear, compelling product launch and promotional copy for new LED lighting
products.
• Manage marketplace content strategy on Tokopedia, crafting product descriptions and promotional copy optimized to convert
buyers.
• Plan and execute email marketing campaigns end-to-end, from copywriting to scheduling, to keep subscribers engaged with
relevant promotions and updates.