Anjana Khatak

Product Launch & Brand Marketing
Supported new product launches, including go-to-market strategy, packaging coordination, and
campaign execution
Contributed to brand strategy and positioning, aligning campaigns with consumer needs and
market trends
Developed innovative campaign ideas to enhance product relevance and visibility

Managed Google Ads & Meta Ads campaigns end-to-end, optimizing for ROI, conversions, and
business KPIs
Developed and executed PPC strategies, improving campaign performance through targeting and
bidding optimization
Conducted keyword research and competitor analysis to strengthen campaign effectiveness
Implemented A/B testing across creatives, landing pages, and audience segments to improve
conversion rates
Created performance reports and dashboards, delivering actionable insights for optimization
Managed budget allocation and spend optimization across campaigns
Creative & Campaign Planning

Executed paid and organic digital marketing campaigns across Google Ads and Meta (Facebook
& Instagram), supporting lead generation and brand awareness initiatives
Conducted keyword research and audience targeting, ensuring campaigns reached relevant and
high-intent users
Created and managed basic ad creatives and campaign copies, aligning with campaign objectives
and audience preferences
Assisted in campaign setup, monitoring, and optimization, improving ad performance through
data-driven adjustments
Supported social media management, including post planning and maintaining consistent brand
communication
Performed SEO activities, including on-page optimization, meta tags, and content alignment for
improved search visibility
Conducted competitor analysis and market research to identify trends, opportunities, and gaps in
digital strategy
Tracked and analyzed campaign performance metrics, preparing reports with insights for
optimization
Collaborated with senior marketers and cross-functional teams to execute campaigns and
improve overall marketing effectiveness

Managed Google Ads and Meta campaigns for lead generation and brand awareness, optimizing
for conversions and performance
Planned and executed paid campaigns, aligning targeting, creatives, and bidding strategies with
campaign goals
Developed social media content calendars (Instagram, Facebook, LinkedIn) to maintain consistent
engagement and communication
Designed creatives for social media and ad campaigns using Canva, ensuring brand consistency
Conducted website audits and collaborated with developers to improve UI/UX and overall site
performance
Performed SEO keyword research and on-page optimization to enhance organic visibility
Analyzed campaign and website data, identifying insights and implementing improvements
Supported brand awareness initiatives through integrated digital strategies