ANKIT بالاني

Category Manager في MakeMyTrip

• الهند - New Delhi
• أشغل هذه الوظيفة منذ ديسمبر 2018

Working directly with the Chief Business Officer (CBO) on strategy and online revenue generation from Makmytrip’s newest
vertical, Experiences.
Key Roles and Responsibilities
 Category Management - Owner of P&L of the Category. Managing topline of USD 3M annually for entire India, Gulf and
APAC region.
 Sales Strategy - Introduced new avenues to increase sales. Built local activities as a category and increased daily
transactions by 20%.
 Business Performance and Planning - Defined and tracked business metrics including conversions, acquisitions, GMV
increment, new user growth, etc. Came up with solutions to improve each of the metrics using different business models.
 Customer Retention - Increase frequency of use by daily tracking of new, dormant and active customers. Increased
repeat rate by 10% within the MMT funnel by optimising conversions through various initiatives.
 Content and Merchandising - Lead the content team responsible for each product going live on the app. Came up with
a normalized ranking mechanism and increased the conversion from 1.5% to 2%.
 Marketing Strategy - Come up different marketing solutions to result in order growth. Work on the entire offline and
online marketing strategy. Responsible for tracking daily traffic, CTRs, open rates and CTA usages in line with business
goals.
 Operations and Vendor Management - Daily tracking of CS metrics including CSAT, AHT, etc. Work as the SPOC for
outsourced vendor. Define business targets for the vendor, ensure training and introduce new practices to improve net
NPS.
 Product Analysis - Work closely with the product and tech team to improve app performance and traction. Worked
closely on the development of vendor app, CRM systems, DBMS and third party API integrations.
 Stakeholder Management - SPOC for entire business unit across all three business entities of the group, Makemytrip,
Redbus and Go-ibibo.
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