Ankit Bhanot

Opening up a new point of sale on digital (Sold more than 3 lack bikes in 9 months)
Managing digital agencies for Display, SEO, SEM and Mobile offerings.
Content partnership opportunities for some brands to be active on Digital medium for best ROI.
Analyzing the customer data and getting insights for future targeting.
Building the brand in digital space.
Managing the social presence of Hero. Developing strategies to engage and connect with relevant TG.
Extending the off-line campaigns in digital space with creating and challenging industry benchmarks for CTR, VTR etc.
Develop a content strategy for brands to be alive organically in digital space.
Develop solutions for customer purchasing cycle & Decision making.

Managing the Deluxe & Premium segment offerings for Hero in traditional & new age media.
Suggesting the Media strategy & 360 degree mix for each brand in the portfolio.
Managing & strategising the digital presence of Hero.
Implementing digital plans for Hero.
Handling on-ground activation for Hero & SBK from Youth engagement to slum area education.
Handling MTV Hero Roadies year on year - from integration conceptualization to ground integration & on air delivery negotiations & final implementation
Analysis competitive landscape & designing action points for the client
Timely presentation to client on Market scenario & new developments.
Fronting client on major campaigns presentations.
Also work on new business pitches