Group Marketing Manager
Vodacom Pty Ltd
مجموع سنوات الخبرة :21 years, 4 أشهر
□ Develop strong working relationships with the functional marketing teams to ensure the successful launch and transition of the brand, products and services to meet business requirements. Ensure functional marketing teams are kept up-to-date with partner initiatives.
□ Give input to and execute In-Country Marketing plan leveraging direct and partner activities to help the business achieve its strategic priorities - focus on driving incremental pipeline demand.
□ Provide input and guidance to SEA( Southern & Eastern Africa) and WECA Regional ( West and Central Africa) sales and marketing teams to meet the needs of customers to help achieve Vodacom business’ targets
□ Liaise with Vodacom’s central marketing team/s, the Account Managers, Channel partners and Customers to build excellent marketing programs
□ Identify and recommend tactics to drive incremental growth.
□ Summarize and cascade Vodacom Business’ marketing information via a managed and repeatable communications channel.
□ Work closely with the partner marketing team in SEA and WECA Regions to ensure successful implementation of campaigns with channel Partners.
□ Contribute to Partner business reviews and Customer satisfaction surveys.
□ Work with Country Marketing Managers to leverage budgets and activities to best help Vodacom Business achieve business priorities.
□ Work with the SEA, WECA and central marketing teams to provide guidance on local market needs and ensure appropriate resources are engaged to support local initiatives
□ Work with Vodacom’s PR agency and be the local PR advocate for the PLE segment
Planning and implementing marketing campaigns via various media platforms, including direct marketing, Online promotions, e-marketing and web design
Creation and management of product and service advertising in Nigerian and African media
Planning and implementation of Corporate Event and promotions
Product Marketing and Sales Support
Sector specific marketing targeting key African industries
Database management and optimization
Creation and management Corporate Social Responsibility Programs
Delivery of the marketing plan predominantly in Nigeria and across 16 other African countries
Coordinate marketing activities in the African regional offices
Deliver joint marketing campaigns with multinational corporations, developing partnerships and joint promotions
Drive traffic to the website, generating sales leads by using innovative design ideas and Search Engine Optimization.
Develop yearly marketing plan based on consumer Insight and
New and existing Product line-up.
Conduct product presentation to Partners and dealers on new product
and services at partner organizations in the West African
Region.
Conduct Product and Sales Skills Training for New employees in the organization, Sales persons and Managers at Partner organizations in Nigeria and 6 African subsidiaries which includes Ghana, Senegal, Cameroun, Cote D’ Ivoire, De Republic of Congo & Angola.
Collaborating with marketing professionals, statisticians, and other professionals to gather consumer insights and preference to create marketing ideas tailored to consumer needs.
Planning & execution of detailed marketing & promotion activities, ATL and BTL for Digital Display (Television) and Digital Audio (Home theater) division.
Co-ordination of marketing & promotional activities Nigeria and 6 other subsidiaries; includes Ghana, Senegal, Cameroun, Cote D’ Ivoire, De Republic of Congo & Angola.
Localize products, concepts and marketing communication to suit the local market.
Management of all forecast & ordering of IPG products that increased sales and profit by 80% from initial total achievement.
Generation of Marketing development plans in collaboration with Hewlett Packard Nigeria to implement sell-out strategies that increased sales by over 50%
Creating and Execution of innovative marketing development activities and campaigns that brought about 75% awareness and sales to the company.
Implementation of marketing and industry analysis giving the company an insight on what other competitors are doing and expectations from the ICT sector.
Surpassed monthly sales target of $584, 000 making as much as$1m a month on sales.
Recruitment and building of IPG marketing team, in which each individual marketer surpassed their individual targets by over 60%
Attained best sales person Interdist group selling $1.2m stock in 4weeks without receivables.
Generated over $500k MDF from HP creating marketing activities that boosted HP sales in ’07 by over 50%
Image & Printing Group Management
Ordering of key products that increased product sales by 80%
Cost management and pricing of all products.
Planned and Managed all events, promotions and Seminars
Prepared Budgeting & Forecast to meet sales target
Surpassed Monthly Target Achievement $220, 588.23 on Epson printers only by 80%
Managed manufacturer/partner relations development
Suggested diverse marketing/ sales strategy boosting sales
Executed promotional marketing
Carried out market Survey and research
Marketing intelligence & cost management
After sales support & warranty management.
Reporting to EPSON United Kingdom on monthly sales and turnover
Claims & Credits management.
Managed Sales, Marketing and Administrative duties
Executed Project planning and Marketing strategies
Developed Business/ Partnership in over 6 states in the Northern region.
Managed customer relationship & human resource.
Managed all Government and non- government accounts which includes National Assembly, NNPC, CBN, PPMC, NDIC and NICON
Carried out Contract Negotiation and Execution
Managed all Products & Market Campaigns
Recovered Aged Debt of $100, 857.14 in one week
Surpassed Monthly Target Achievement of $507, 142.85 by 42%
Expanded Sales to 6 Northern States including Sokoto and Borno states.
Conducted Market Survey and Research on the region
Increased Regional sales from $6.0 million to $8.6million per Financial year
Brand Marketing COMPAQ
Premium Partners Account Management
Preparation of Profit/loss analysis
Preparation of Budget analysis
Data collection.
Client Complain Management
Market survey and Research to develop the Compaq market
Product Marketing/Sales
Individual Monthly Target Achievement of $245, 714.28
= Bachelor of Arts, Degree in English = Second Class , Lower Division