BUSINESS DEVELOPMENT MANAGER
Marka PJSC
Total years of experience :8 years, 11 Months
1) Marka is the first UAE public joint stock company focused on the fast growing Retail sector. Incorporated with a capital of Dhs 500 million and headquartered in Dubai, Marka is a premier Retail operator targeting the mid-to-high and luxury segments.
2) Signature of GCC Franchise Agreements for Fashion, Hospitality and Sports verticals > Essentiel Antwerp, Berenice, Laurel, Weill, Sonia by Sonia Rykiel, CR7 Footwear, Harper's Bazaar Cafe, UEFA Champions League
3) Strong relationships with main developers > opening of 18 locations by 2017 in Dubai and Abu Dhabi
1) Shaping of Business Development vision with associated BPs for Fashion (Nina Ricci, Zadig & Voltaire, Paule Ka, Herve Leger, Weill) and F&B (Vogue cafe, Serafina, European Michelin stars chefs) branches
2) New opportunities identification (new brands / concepts / products / locations) and setting of profitable business models to catch them (financial and P&Ls analysis)
3) Negotiation and strong relationships with Malls managements and brands principals to settle efficiently Business Development strategy
4) Optimization of key initiatives (Marketing, PR, Retail etc...) to ensure best results and focus for the brands operated by Ginza Retail Group in GCC
1) Minute Maid and Nestea Brand Manager:
- Business Plan 2011 elaboration with deep analysis of the Juices, Juice Drinks and Iced Tea markets to define the best strategic recommendations and innovations pipeline
- Media plan building and optimization; billboard, print & trolley creative executions (➔ 2, 4M€ of Inv.)
- Development and launch of Limon & Nada brand (➔ 5 Sku's)
- Key POS activations around " Breakfast " (➔ 4000 POS) and " Cafés " (➔ 5700 POS) in Cold Channel for Minute Maid, Limon & Nada launch in Home Channel (➔ 1500 POS); customers activations for Nestea
2) "New Opportunities" Brand Manager:
- Answer to the ethnic opportunity with the launch of Hawaï brand
- Portfolio recommendation to answer the organics opportunity
1) Brand highlights building, ie high visibility thematic activations (around Sports, Music, Fashion, Christmas) to recruit or develop loyalty (➔ lead of 13 brand highlights for Coca-Cola, Coca-Cola light, Coca-Cola zero & Fanta brands)
2) Understanding of brands strategy to recommend the best activations concepts and contact points (Media, PR, experiential, digital and POS), and execute the most efficient plans
3) Partners recommendation and negotiations to build strong brands territories: focus on fashion for Coca-Cola light with Nathalie Rykiel (> +6% CCl vol vs YA and 68M PR contacts) and Karl Lagerfeld plans (> 161M PR contacts, 150M Experiential Media contacts), focus on charity with “Petits Princes association” for Christmas 2009 plan (> +46% vol vs BP in December 09)
4) As the senior member of the team, key role to spread the brand highlight expertise (ROI management with post-tests learnings) and direct management of one person
1) Deep analysis of distributors data to answer specific Marketing issues
2) Management of a client portfolio on the Electronic Market (➔1M€)
1) Innovation process for the development of a new men skincare range (brand name, range architecture, formulas, new VIS and claims)
2) Contribution to strategic recommendations for the first anti-aging brand of the group such as positioning, range extensions and concepts proposals (➔ 80M€ turnover)
- ESCP Europe (One of the first French Business Schools) > Master degree in Marketing - Semester in Rome, in LUISS (First private Italian Business School)