Events Manager & Head of Sales
Turret Media
Total years of experience :8 years, 4 Months
Fully responsible for the event management of Taste of Dubai, Taste of Abu Dhabi and The Dubai
Winter Festival, as well as responsible for sales team and revenues generated across all shows.
As the event manager I was responsible for delivering the events from start to finish under budget, this included:
• Management of the Events team, including sales, marketing and operations
• Booking the venue
• Selecting and booking all furniture/décor/tents/features for the events
• Work closely with contractors to ensure all orders were received, negotiating rates to fall within
budgeted guidelines
• Generating new ideas and concepts to increase the events attraction including booking all
entertainment aspects and creating feature areas for visitors to engage and interact.
• Feature management - Facilitated relationships with key chefs to capitalise on their
involvement.
• Managing and controlled budgets and costs
• Developing and managing schedules, monitored/tracked tasks, managed risks, coordinated
resources, managed external vendors, oversaw installation and dismantle activities
• Responsible for the management of all staff members on site and sourcing additional staff
• Responsible for assisting and approving all marketing collateral
Determining all ticket categories and prices
• Recognizing opportunities and areas for cost savings, reconciliation of budgets
As Head of the sales team I was responsible for ensuring all targets were met as well as:
• Overseeing and motivating the team
• Creating Marketing collateral to generate leads
• Accurately forecasting future sales and formatting sales plan
• Established and adjusted selling prices by monitoring costs, competition, and supply and demand
• Maintained sales staff by recruiting, selecting, orienting, and training employees
• Monitor and build pipeline of prospects
• Holding regular sales meetings
• Meet and close potential Clients
Successes
• Achieved over 61% of the revenue for the Dubai winter festival through my own sales in 2017
• Consistently the highest revenue generator on the team across all shows
• Closed the biggest deal for headline sponsor on Dubai Winter Festival in the history of the show
• Achieved the highest sponsorship deal on The Dubai Winter Festival and Taste of Dubai ever made
• Assisted in the implementation of the CRM System across the business
• Successfully organised The Dubai Winter Festival, Taste of Abu Dhabi and The Taste of Dubai every year within budget as well as increasing ticket sales on previous years
Figures below:
Personal Revenue Generated through Sponsorship and exhibitor sales
2017 $972, 102
2016 $1, 020, 722
2015 $1, 166, 456
2014 $1, 014, 977
• Establish communication and coordination between the management and members.
• Training new membership advisers.
• Created sales strategy’s.
• Drove sales team to create better results
• Reviewed and amended different membership types
Successes:
• Since my arrival targets were achieved every month, Prior to my appointment the monthly targets had not been reached in eight consecutive months
• Results in this area, are the best that have been recorded in in past six years
• I was awarded the best sales person award for 2013 • I held the highest sales recorded
• I Implemented new sales training structures which proved to be very successful in training new candidates
I undertook two major projects for this company. The first was an event hosted by Allied Irish Bank, Ireland’s largest commercial bank. The second project was for the Dublin Dockland Development Authority. It was their annual Christmas Consumer Event.
Allied Irish Bank Headquarters.
• The event was a one-day, outdoor event which was held for 4, 500 people.
• I project managed the event from start to finish handling all sales, marketing and operations elements.
• I Conducted meetings with the client to agree specifications for the event.
• Advised the client on setup options and types of materials needed to achieve desired results.
• Calculated and provided the client with estimates of potential costs in running the event.
• Sourced and liaised with vendors and suppliers.
• Negotiated the best prices for services.
• Booked and coordinated all personnel.
• Informed the necessary bodies that the event would be taking place.
• Designed the site layout and planned all aspects of the delivery and planned all aspects of the construction.
• Managed the event budget.
• Prepared final invoices.
Dublin Docklands Christmas Market.
• Submitted a tender for the event.
• Planned and organized all aspects of the event- catering, entertainment, setup, dismantle, staffing and medical.
• Targeted suitable traders and negotiated contracts and ensured collection of sums due prior to event.
• Identified the target consumer audience and formulated action promotional strategies to reach them.
• Ensured adequate availability of staff.
• Handled all the payments and revenue.
• Maintained inventory of equipment used.
• Successfully dealt with day to days problems as they arose during the event.
• Coordinated and executed the smooth running of visits from media which I had arranged.
• Completed daily and final reports.
Successes
• I single handily sold the event to all vendors and achieved all targets
• I managed the events seamlessly, both clients who were very happy with the management of the events and continued their business
• I kept both events under budget, both proved to be profitable
liaised and book venues for sales team to undergo activation
• Planned and implemented weekly events schedule
• Was responsible for recruiting all new sales persons • Managed budgets for booking in all venues
• Used strategic thinking and research to identify suitable venues and co-ordinate sales team to cover site in orderly manner to maximize sale return
• Ran quarterly motivational seminars to develop the sales teams’ business and leadership skills
• Created sales targets for sales team
• Worked with in an extremely high-pressured environment.
• Constantly led by example by achieving excellent sales results.
• Reported and monitored daily and weekly sales figures to ensure targets were being met.
Successes
• My personal sales were on average 1.5 times greater than the industry average
• I managed a team of 25 people.
• During my time in ACT Marketing I held the highest sales records.
• I won several awards through my time at ACT Marketing for my outstanding sales records
University College Dublin