Anns Khan

Working as a senior brand executive for various products and
services being offered by Axact and BOL.

+Extensively involved in the planning and execution of digital
strategy to increase organic traffic, user engagement, customer
conversion, online market share & traffic improvements.
+Developed and managed online traffic using Google analytics
+Responsible to maintain and analyze weekly / monthly digital
analytic reports to measure website behavior and online
customer experience
+ Design assistance for product websites and providing content
for product and product affiliated websites.
+ Coordinating and implementing projects with the design team
and the User Interface team.
+ Project management and project engineering responsibilities.

Worked as Project Intern on ‘Green Printing Solution’ and
‘Engro Life.’
+Analyzed and presented impact of effectiveness and usability of
Engro Life (Internal Company Portal).
+Involved in cost / feasibility analysis for vendor management of
project ‘Green Printing Solution.’

Responsibilities included
1. Conducting routine drive tests, and sharing the radio measurement values within team.
2. Conducting walk tests, using annexures on TEMS 7.0 and Nemo, of newly launched micros and Antennas within buildings.
3. Also involved in post processing the drive test and walk test results on Map info for a detailed analysis of the network.
Data Extraction via NPO (Statistical Server).
4. Routine frequency planning using Map info and Asset.
5. Updating and managing work orders using Excel based statistical softwares(Easy and Done).
6. Analyzing RF planning KPI’s for specific sites on daily basis using EASY.
7. Involved in Site Audits & Redesign activities.
8. Involved in various joint visits of new candidate sites.
9. Validating the site configuration in the field during the technical site survey visit and preparing the Technical Site Survey report

Extensively worked on planning and execution of digital strategy
to increase organic traffic, user engagement, customer conversion,
online market share & traffic improvements.
+ Developed and managed online traffic using Google analytics
+ Supervised and coordinated digital footprint for game projects
(Howzat Cricket, Pokerama and Homerun Heroes)
+ Involved in acquisition of Pokerama by Ubisoft
+ Managed and maintained company key clients.
+ Measured website behavior and online customer experience
through digital analytical reports.