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Annum Shahid, Marketing & Events Manager

Annum Shahid

Marketing & Events Manager·Mishbros Advertising,

United Arab Emirates

Master's degree, Marketing &

Work experience

Total years of experience: 11 years, 5 months

Marketing & Events Manager

May 2024 - June 2025

Mishbros Advertising,

Dubai, United Arab Emirates •Hybrid

May 2024 - June 2025

• Planned and produced full marketing collateral for 10+ large-scale annual events — brochures, signage, presentations and flyers —
all delivered on time and within budget.
• Managed company website and 4 social media platforms, growing combined follower base by 40% in 12 months through targeted
organic content strategy.
• Led all marketing production and on-site videography for GITEX Global 2024 (100, 000+ attendees) — one of the regions largest
technology exhibitions.
Company industry:
Events Management
Job role:
Marketing and PR

Marketing & Client Success Manager

June 2022 - April 2024

Pruvity Loyalty Card Services,

Dubai, United Arab Emirates

June 2022 - April 2024

• Managed 15+ active client accounts across the UAE; monthly review meetings maintained a 90%+ client retention rate throughout
tenure.
• Produced business proposals and pitch presentations supporting AED 500K+ in new contract closures.
• Mentored 2 junior marketing team members, developing their skills in content creation, social media and client communication —
contributing to team efficiency.
• Oversaw QA testing for 3 smart device application releases, reducing post-launch bug reports by ~30%.
Company industry:
IT Services

Brand & Communications Specialist

October 2021 - May 2022

AMEX Group,

Dubai, United Arab Emirates

October 2021 - May 2022

• Developed and executed simultaneous marketing strategies for 5 sister companies, unifying fragmented messaging into one cohesive
group brand identity.
• Led a full group-wide rebranding — logo, stationery, digital and print assets — across all 5 entities within 3 months and on budget.
Company industry:
Facilities & Property Management
Job role:
Marketing and PR

Digital Marketing & Client Relations Executive

January 2021 - September 2021

Al Yaqin Business Solutions LLC,

Dubai, United Arab Emirates

January 2021 - September 2021

• Managed 10+ active client accounts with zero churn through proactive communication and structured monthly check-ins.
Company industry:
Software Development

Senior Marketing & Business Development Executive

October 2019 - December 2020

Arch Dot Technology LLC,

Dubai, United Arab Emirates

October 2019 - December 2020

• Built a qualified pipeline of 30+ prospective clients within 6 months through cold outreach and LinkedIn networking.
• Delivered software product demonstrations to C-level stakeholders, achieving ~25% demo-to-contract conversion rate.
Company industry:
Software Development
Job role:
Marketing and PR

Marketing Executive – Campaigns & Brand

January 2017 - January 2019

Wangard International,

Lahore, Pakistan

January 2017 - January 2019

• Produced the GMU Product Awareness Podcast Series — 6 episodes featuring Pakistans leading medical professionals — reaching
~5, 000 healthcare practitioners.
• Executed a full ATL & BTL marketing campaign for German Fellowship in Laser Dentistry across 4 Lahore dental colleges, achieving
120+ registrations.
• Developed integrated SMM strategy, growing the brands social following by 35% over 18 months.
Company industry:
IT Services

Marketing Manager – Healthcare

January 2015 - June 2017

Pathodont Dental Institute,

Lahore, Pakistan •Hybrid

January 2015 - June 2017

• Managed all marketing activities and full budget for a leading dental institute — zero budget overruns across 2.5 years.
• Planned and executed multi-channel campaigns (digital, print, OOH); tracked KPIs monthly and reported performance to senior
leadership.
• Organised 6+ international medical events and fellowship programmes with German delegates, driving 20% increase in institute
visibility and student enrolments.
• Managed brand identity and collaborated with graphic designers on all creative output to ensure consistent visual standards.
Company industry:
Dental Center & Clinic
Job role:
Marketing and PR

Marketing & Business Development Executive

June 2013 - December 2014

Ilmasoft,

Lahore, Pakistan

June 2013 - December 2014

• Secured 14 Street Pizza (leading fast-food chain) as a new client; contributed to app concept and BD proposals for senior-level
stakeholders.
• Co-built PAWD app (Pakistans first Women Dentist Association) — content, UI concept & advertising; presented at national launch in
Lahore.
Company industry:
Software Development
Job role:
Marketing and PR

Education

National University of Modern Languages (NUML)

January 2014

January 2014

Master's degree, Marketing &

Pakistan

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

View attachment

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COMPUTER PROGRAMMING
Intermediate
COMPUTER PROGRAMMING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
HEALTHCARE SERVICES
Intermediate
HEALTHCARE SERVICES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
TOURISM
Intermediate
TOURISM
Intermediate
Negotiation
Expert
Negotiation
Expert
Administration
Expert
Administration
Expert
Team Management
Expert
Team Management
Expert
Customer Service
Expert
Customer Service
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Graphic Design
Expert
Graphic Design
Expert
Content Creation
Expert
Content Creation
Expert
Sales
Expert
Sales
Expert
Project Management
Expert
Project Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Public Relations
Expert
Public Relations
Expert

Languages

English
Beginner
Urdu
Beginner
Punjabi
Beginner