Regional Communication Director
LEO BURNETT
Total des années d'expérience :16 years, 9 Mois
(One of the world's largest agency networks, specializing in Advertising, Digital, Social Media, Content and Innovation, Sales Promotion, Direct Marketing, Event Management, Licensing and Luxury Branding)
Create and launch regional marketing and promotional campaigns for Emirates Airline (airline industry), McDonald’s Arabia (QSR industry), Philip Morris International (FMCG industry) and General Motors Middle East (automotive industry). This covers comprehensive 360 degree integrated communication campaigns including product and service launches (ATL, BTL, Digital, Social), branding, activations and events in the UAE, GMEI (Gulf, Middle East, Iran and Iraq) and North Africa regions, resulting in achieving the set of marketing objectives and commercial goals within budget and ensuring great feasibility to the targeted end-users.
Achievements
· Led a team of 75+ people, the largest in the Agency’s history, across several different competencies and regional offices for a complex and multi-faceted large-scale new business pitch for Emirates Airline, project-managing the whole process, resulting in a win for the Agency.
· Developed several social media led activations for McDonald’s, which resulted in increased WOM, high engagement levels and amplified viewership for the McDonald’s brand, in addition to a 20% increase in sales during the promotional period.
· Managed the successful creation and implementation of both a branded and un-branded platform in Egypt, which resulted in the Philip Morris tobacco brand becoming synonymous with the music scene. The platform has since achieved a massive growth in word of mouth, reaching over 6, 500 consumers with an additional 3, 500 in new contacts.
Responsibilities
· Lead, advise and execute on clients’ go-to-market strategy (media, creative, digital, social) for MENA with the objective of driving partner / agency alignment to maximize revenue.
· Coordinate marketing and promotional activities in line with the clients’ annual business and marketing objectives.
· Assist in preparing strategic marketing plans based on economy conditions, trend analysis and competition, relevant to the product / portfolio.
· Create effective communication strategies and promotional campaigns to ensure efficient spending of allocated budgets, and recommend best media channels in order to achieve the overall business goals and meet targets.
· Manage regional budget and spend, and ensure cost efficiency through financial and work scope forecasting for clients.
· Ensure strong stakeholder relations and partnerships with clients, media agencies, event agencies and 3rd party suppliers to ensure quality and timely delivery of scope of work.
· Provide ‘leadership by example’ competencies and conduct performance management requirements to define growth, developmental and performance opportunities.
· Motivate and develop teams, including recruitment, induction and training of staff, ensuring that continuous improvements are implemented for professional growth.
(National business publication that caters to the South Asian entrepreneurial community within the United States)
Managed all marketing activities including calendar development, product positioning and image, distribution and budgeting allocations in addition to brand management and representation of the journal in Road Shows and specialized media events.
Achievements
· Developed a comprehensive marketing calendar that included major activities such as a new guest column and Diwali special, which resulted in a 7% increase in subscriptions for the year.
· Restored communication and business opportunities with past clients, while generating a notable increase in ad sales.
Responsibilities
· Led the annual marketing plans for the publication including market analysis, strategies, measurable objectives in terms of viewership and revenue, communication plan and budget.
· Worked collaboratively with publication stakeholders to investigate & build new and mutually beneficial ways of partnering in order to accelerate adoption of the paper.