Antoine Nassar

Regional Marketing Director at ALSHAMEL TRAVEL

• United Arab Emirates
• August 2011 to January 2014

Regional Travel Management Company associated with CWT)

Corporate Communications Manager at ALI ALGHANIM & SONS AUTOMOTIVE CO

• Kuwait
• August 2006 to July 2011

Local importer of BMW Group Products

Marketing and CRM Manager

• September 2001 to August 2006

Key Deliverables:
 Developed and implemented marketing and PR plans for premium car brands imported by the company
(Rolls-Royce, BMW, MINI, Land Rover and McLaren).
 Liaised with the appointed advertising agency for developing the company’s advertising strategies.
 Supervised preparation of monthly market analysis reports including competition activities, benchmarking,
and social and economic trends affecting business.
 Developed the company’s internal communications including newsletters, in-house magazine (Fascination),
speeches and company officials’ statements, in collaboration with the appointed PR agency.
 Managed various events in coordination with the manufacturers’ regional offices.
 Maintained excellent relations with the local and regional media.
 Ensured the maintenance of proper customer database.
 Devised CRM solutions to enhance customer loyalty, in coordination with Sales and After Sales
departments, and supervised their implementation.
 Surveyed customer satisfaction levels and regularly provided analytical reports to the executive
management.
Select Accomplishments:
 Achieved a steady sales growth rate of 4 - 5% annually.
 Successfully passed and implemented BMW’s Quality Management Autohaus (QMA) Certification.

Deputy General Manager at M&C SAATCHI, Kuwai

• September 1996 to August 2001

Accounts Handled: British Airways and Whirlpool
 Landed major local accounts including Behbehani Motors (importer of GMC and ISUZU cars).

Deputy General Manager at HORIZON FCB

• Jordan
• April 1991 to August 1996

Senior Account Director

• March 1983 to August 1990

Bagged several major local accounts including ‘Americana’ fast food restaurants: KFC, Hardee’s, Sbarro
Pizza, Chicken Tikka and Baskin Robbins.