Creative and Marketing Director
Future Self Co
Total years of experience :14 years, 3 Months
Director of marketing, creative and client servicing company-wide.
Client list: Sarah’s Bag, Go Pace UK, St. Ives Liquor Co, Camden Tea Company, Kara Express, Gillian Brett Sculpture, Green Spring Therapy, SHC and Sunny UAE.
Identification of digital, design and consumer trends to drive ideation and the development of integrated digital and social marketing strategies, content and campaigns to achieve client objectives.
Development of internal operations and SOPs, products and services, packages and pricing.
Client outreach, servicing and account management for full-service design and marketing.
Responsible for hiring new team members and successfully managing existing team members.
Direction of team members through the creative/strategic process from ideation through to execution.
Hands-on copywriting, editing, content creation and design across all mediums and channels.
▪ Director of Automotive, Health & Beauty and Financial verticals.
▪ Client List: Shiffa Beauty, DL.MD, Cellsave, Mercedes-Benz, Alfa Romeo, GAC Motor, Sixt UAE, Purple Preowned, Daman Investments, Daman Securities and Gargash Group.
▪ Management of internal departments: client servicing, web development and management, paid media (digital advertising), analytics, design, social media, production, branding and copywriting.
▪ Responsible for hiring new team members and successfully managing existing team members to realise their full potential whilst ensuring the company and clients meet their marketing objectives.
▪ Creative and strategic direction on all projects and tasks: branding, client proposals, editorial calendars, graphic design, animation, production, campaigns and copywriting.
▪ Identification of digital, brand, cultural, creative, copywriting and consumer trends to drive ideation and the development of content across current and upcoming digital/social platforms.
▪ Development of integrated digital marketing strategies and campaigns, to increase revenue, brand awareness and audience engagement, as well as elevate client brand and business.
▪ Development of reports to measure digital/social performance. Extraction of key insights to develop data-driven strategies to amplify creative campaign performance to exceed client KPIs.
▪ Implementation of SOPs to streamline client and company procedures and communication.
▪ New business development and negotiation/creation of client proposals and contracts.
▪ Head of marketing for ‘The Yellow Boats’ (brand and franchise), ‘TYB Water Sports’ and ‘TYB Fishing Adventures’.
▪ Successfully leading the marketing department, by guiding and supporting marketing team members to realise their full potential whilst ensuring the company meets its marketing objectives.
▪ Responsible for hiring and training all new marketing staff members.
▪ Management of the marketing budget, ensuring cost-effective spending to generate a return on investment.
▪ Responsible for the development of cost-effective and creative integrated marketing strategies and campaigns (online, email, event and print), to increase revenue, brand awareness and audience engagement.
▪ Social media management (Facebook, Instagram, LinkedIn, Twitter and YouTube). For TYB Facebook, this resulted in 800% increase in reach and 1, 000% increase in engagement in the first 4 months.
▪ Responsible for the launch and management of three custom-made, e-commerce websites, built with an SEO and UX focus. For TYB, this resulted in 300% increase in users and 100% increase in revenue in the first month.
▪ Creation of new business and advertising proposals, as well as the negotiation of partnerships with relevant tourism boards, attractions, influencers, hotels, events, press and publications.
▪ Content writing for websites, social, PR, blogs, info packs, proposals, brochures, emails and adverts.
▪ Management of SEM, PPC advertising and retargeting across Google, Facebook, Instagram and YouTube.
▪ Management of all online travel agents and implementation of integrated marketing strategies to increase sales.
▪ Creation of new boat tours, which tripled the size and profitability of The Yellow Boats Abu Dhabi franchise.
▪ Direction of all graphic design, imagery and film for websites, social media, events and print materials.
▪ Utilisation of Google Analytics, Hootsuite and Facebook Insights to analyse and report on the effectiveness of our website and marketing campaigns, utilising pre-determined KPIs.
▪ Client List: ipCreative (Communications & Design Agency), Total Network Engineering, Akuka Skincare, Precision
Camera Repairs and Dardanup Art Spectacular.
▪ Development of integrated marketing strategies (B2C & B2B) and reporting structures to establish brand
identity, as well as maximise brand awareness, audience engagement and ROI.
▪ Re-launch and management of websites (WordPress, Weebly & Shopify); focusing on SEO and UX.
▪ Management of SM accounts and SMM across Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest.
▪ Content planning and writing for websites, social media, newsletters, blogs, emails and brochures.
▪ Campaign management: social media (Hootsuite, Facebook Business, HubSpot & Sprout Social), email
(MailChimp), SEO and PPC advertising (Facebook, Instagram, Twitter & Perfect Audience).
▪ Creation of graphics, imagery and film for websites, social media, events and print materials.
▪ Negotiation of media partnerships with relevant bloggers, key influencers and publications.
▪ Direction of social media workshops and presentations for ipCreative clients.
▪ Management of all branding and marketing processes (B2B); focusing on developing the ‘Quantum’ brand and
it’s online presence. This resulted in a 3, 088% increase in website visitors in the first three months.
▪ Allocation of an $100, 000 marketing budget.
▪ Creation and management of SM accounts and SMM strategies. This resulted in a 4, 092% increase in followers,
2, 676.16% increase in impressions and 2, 691.09% increase in engagement in the first three months.
▪ Content creation: website & brochure content, interest & industry articles, interviews & promo films, company
& team updates, product & services posts, competitions & prize draws, proposals & editorials.
▪ CMS Management (Weebly & WordPress); including website redesign to develop SEO, UX and customer journey.
▪ Management of PPC advertising and retargeting across Google Ads, Facebook and Perfect Audience.
▪ Creation of graphics and marketing materials (Photoshop & Canva) for both offline and online purposes.
▪ Negotiation of partnerships and sponsorship deals with relevant events, companies and publications.
▪ Utilisation of Hootsuite to schedule content as well as Google Analytics to analyse and report on the
performance of our website and marketing.
Management of all social channels for the brands, ‘Esprit Ski, ’ ‘Ski Total’ and ‘Santa’s Lapland’.
Development of creative ideas and delivery of marketing campaigns from concept to completion.
Creation of the content and strategy for social channels and blogs, resulting in engaging content.
Direction of all overseas representatives to create marketing content, such as ski videos and snow reports.
Utilisation of CMS systems, Umbraco and Wordpress: creation of landing pages and blogs, with an SEO focus.
Utilisation of Google Analytics to analyse our performance, thus enabling me to refine our social strategies.
Creation of monthly and seasonal reports to outline the commercial impact of SMM in-line with agreed KPIs.
Development and implementation of a new, low cost marketing strategy to advertise conferences hosted by our brands ‘Nuclear Energy Insider, ' ‘DecomWorld’ and ‘Upstream Intelligence’.
Management of multiple social media accounts, conference websites and media partnerships.
Utilisation Google Analytics and CRM software Saleslogix and Salesforce, to analyse and report on performance.
Audit of external marketing: spending and return on investment for each conference.
Researching and negotiating mutually beneficial partnerships with media partners, associations and influencers.
Scheduling, formatting and sharing of content with media partners and across our social channels.
Composition and distribution of promotional content: adverts, banners, press releases and weekly newsletters.
Client liaison, sales and marketing. Exhibitor at the Abu Dhabi Watch and Jewellery Exhibition 2010 to 2012.
First-Class Honours degree (Bachelor of Arts) Awarded Chancellors Scholarship for academic achievement. A member of the esteemed STARS (Surrey Top Achievers Recognised & Supported) scheme. Elected as the media studies student representative for two consecutive years.
A level: English Literature: Grade A* | Media Studies: Grade A* | Drama: Grade A* GCSE Three Grade A*’s | Five Grade A’s | (IGSCE) Grade BB