Managing Director And Owner
Alpha squared Auto Spare Parts Trading LLC
Total years of experience :22 years, 1 Months
Founder and owner, Operations and Finance manager for Alpha Squared Spare Parts Trading LLC, a trading company
based within the Dubai Autodrome, specialising in automotive consumables and parts, such as Motul Lubricants,
Michelin tyres, Hankook tyres & batteries, etc.
Habitat for the Middle East Delegation: Ambassador of Saint-Gobain Group's Multi-Comfort
strategy for the Sustainable Habitat in the construction sector and managing the Business Development Team for the
GCC. Dealing with all of the Group's brands in the region (Gyproc, Weber, Isover, PAM, Saint-Gobain Glass, Sage,
Vetrotech, Ecophon, Adfors, SolarGard, etc.) and consolidating the value proposition on sustainable building solutions.
Business development, Key Account Management (specifiers, designers, developers, contractors, public authorities,
etc.), Project Management and extensive market research, activities and initiatives for the construction sector,
complementing and empowering the existing marketing and sales strategies of the individual brands. Management of
the specifications team and working closely with sales. Internal training and brand awareness activities, as well as
extensive internal cross-business exchange of information, leads and know-how. Frame agreements with key
stakeholders (e.g. Aldar, Azizi, Imkan, etc.)
Working with a team of 6 business development executives, based on buildings sectors (e.g. hospitality, healthcare,
residential, etc.).
New Business Development, Project Management,
Sustainable Building Solutions and Technical Sales manager for perlite (lightweight, insulating mineral) sustainable
building applications and solutions.
Responsible for the technical and commercial submittals and overall marketing strategy, working closely with the
Technical Director and managing 5 engineers in the Engineering team. Prescription consulting activities and responsible
for designing new value engineering solutions. Liaising with consultants, engineering firms, contractors, municipalities,
public authorities and all relevant stakeholders, in order to educate on, showcase and explain the company's sustainable
building solutions to key decision makers and stakeholders.
Driving new business development initiatives in the UAE as well as overseas in Oman, Qatar, Bahrain, KSA.
Building systems and solutions prescription
manager for cement, concrete and aggregates design solutions and services. Liaising with architectural offices and
designers, public authorities, construction companies and securing new projects based on Lafarge’s “value-added
products”, such as high strength/ decorative/ lightweight concrete and special cement solutions.
Extensive strategy, marketing and communication/ promotion initiatives, as well as internal training for sales teams
and new recruits. New systems development and key account management.
Led a team of 5-8 sales and prescription account managers, shifting the product mix profitability and margins and increasing
effectiveness across the board.
Leader of a team of engineers responsible for technical support and prescriptive consulting of
architects/ specifiers, as well as new business development in Attica area, Greece (setting up a new market for the company).
Also involved in digital tools development with respect to the firm’s wide range of architectural aluminium systems. Site
supervision and project management for large scale aluminium systems projects (curtain-walls, skylights, etc.). Training of
new colleagues on the firm's range of products.
New market penetration and increase of overall sales in Attica prefecture, design and project management for all the new
marketing visual material, new Athens office design, set-up/ construction management and running. Full P&L accountability.
Antiparos island, Greece
General site manager/ operations manager in numerous housing projects on the island of Antiparos, Greece, which
involved the general supervision and construction/ site management/ subcontractors management of luxury estate
properties as a part of the “Antiparos Design Properties” luxury development. Site supervision, setting up site office,
strategic planning, managing subcontractors, budgeting, procurement,
for a variety of luxurious residential and commercial projects in Athens,
Greece. Turn-key approach, supervision of all construction activities, as well as budgeting, reporting, procurement,
bidding, offers, subcontractor management, etc.
Michaniki AE Lamia, Greece
Integrated Projects Division
Civil Engineering, MEng, ACGI