Anu Malra

• Led a team of digital marketers executing SEO, PPC, email, and social campaigns for technology clients across diverse
verticals.
• Drove a 35%+ improvement in lead volume through targeted content strategies and optimization of paid advertising
spend.
• Established marketing SOPs and KPI dashboards tracking cost-per-lead, organic sessions, and ROAS.

As a Digital Marketing Team Lead, I am responsible for defining and executing effective SEO strategies for my clients. My key responsibilities include:

Developing a comprehensive SEO plan that meets client objectives
Conducting thorough market and audience research to inform strategy

Overseeing the implementation of technical SEO tactics, such as website architecture optimization, schema markup, and page speed optimization
Identifying and implementing opportunities to improve website content, including conducting competitor analysis and recommending changes to on-page elements
Building and maintaining relationships with relevant industry influencers and bloggers to secure backlinks and improve visibility
Collaborating with cross-functional teams, such as content creators and designers, to ensure that all efforts are aligned with SEO objectives
Staying informed of industry developments, including algorithm updates and emerging technologies, to adapt strategy as needed
Analyzing website performance data and making data-driven recommendations for optimization
Communicating project progress, challenges, and opportunities to internal stakeholders and clients.

• Owned end-to-end SEO strategy for IT services portfolio (Mobile App Dev, AI Solutions, Custom Software), driving
consistent YoY growth in organic traffic and qualified enterprise pipeline.
• Architected AI-powered marketing automation workflows, reducing manual campaign effort by 40% while improving lead
nurturing speed and personalization at scale.
• Led multi-channel organic campaigns across SEO, content marketing, and LinkedIn, achieving measurable gains in domain
authority and organic search rankings.
• Managed cross-functional SEO team of 6+, establishing OKRs, performance dashboards, and coaching members on AI
tool adoption, data-driven execution, and technical SEO best practices.
• Developed GTM strategies for new service launches aligned with ICP targeting and competitive positioning in global IT
markets; implemented CRO practices to increase MQL-to-SQL conversion rates.
• Pioneered integration of Generative Engine Optimization (GEO) and AEO techniques to ensure brand visibility in
AI-powered search environments (SGE, ChatGPT, Bing AI).
Digital Strategist

• Conducted technical SEO audits and on-/off-page optimization for multiple client websites, improving keyword rankings
and organic visibility.
• Managed link-building campaigns that grew domain authority metrics for IT and e-commerce clients; delivered monthly
performance reports via GA, Search Console, and SEMrush.

• Executed keyword research, meta optimization, content planning, and link acquisition; grew organic search traffic by
50%+ for key technology clients.

• Executed SEO campaigns, competitive analysis, and content optimization for a portfolio of SMB clients.