Founder and Owner
Red Champa
مجموع سنوات الخبرة :19 years, 10 أشهر
Founded Red Champa (previously Mala’s Limited Batch) with my wife Mala.
- Self funded bootstrapping startup with multiple verticals like Home and
Food
- Responsible for forging partnerships with large format retailers
- Social Entrepreneurship with Unlimited Responsibilities - Business Strategy
decisions, Sales Partnerships, Accounting, Digital Marketing Content, Raw
Material Sourcing, Marketing Tie-ups, Operations and Logistics and more
- Website creation, curation and handling - redchampa.com
Audiobook Production Specialists from Narration to final product delivery
- Empaneled with Audible Singapore with multiple titles produced
- Turnkey Service providers to publishing houses like Penguin Random
House, Harper Collins and more
- Production capabilities in male and female voices and in English, Hindi and
French
- Bespoke Publishing arm of the global publishing leader
- PnL driven lead role
- Business Developement to increase the revenue 3 fold
- Lead and Manage Awareness team for multiple imprints
- Media Planning and Management
- Stakeholder Management - Authors, Editors, Journalists
- Budget Tracking and Adherence
- Brand collaborations for Offline marketing activities
- Fortnightly updates and reports to CEO and Exec Team
MYNIT, a Short Format News Portal and a Personal e-Bulletin Board positioned as a B2B2C
product.
- Raised two rounds of Seed Funding
- Created an extremely engaging product with 100K downloads and great traction
- Involved on all aspects of the startup specifically- Business Strategy, Team Creation, Content,
Fund Raising, Investor Relations, Sales, Digital Marketing, Design Ideation and more.
Head radiomirchi.com with emphasis on Network generated Content
- Responsible for Talent Management, Content Curation, Digital Marketing, Monetisation,
Prod Development, Loyalty Program and Analytics
- Complete redesign and representation of Mirchi’s biggest online property, Mirchi Top20
charts leading to a 150% plus jump in traffic
- Introduced and promoted the visual spectrum of a radio station. Celeb videos, Radio Presenter
blogs, On-ground Event videos et al
- Set up the Digital calendar process for monthly big-ticket digital activity in coordination
with on-air teams spread across India
- Support of Mirchi CSR initiatives across the network
- Back On-air with my own Radio Show
Conceptualised and Executed the Radio Mirchi Website Development 2.0
- Content for other mobile initiatives including VAS worth Rs 100Cr
- Put into place the Digital Marketing Framework
- Hosted ‘What’s Hot’ Radio show - Consistent high TRP for the weekend show.
- Trained web team leaders across India