Anum Pervaiz

a & Online,
• Scaled P&Gs Pampers loyalty platform from 3 to 11 markets across the US, Canada, UK, Germany, France, Spain,
Portugal, Poland, Austria, Japan and India, launching every new market at zero post-launch defects.
• Cut release defects 33% over successive years and reduced go-live delays 40% by introducing a release readiness and
risk governance framework covering change control for every market launch.
• Shortened delivery cycles from 7 to 5 days while adding markets, by standardising release and deployment processes
across the platform.
• Led a 24-person cross-functional organisation reporting to the CTO and Engineering Head, spanning QA, release,
engineering, data, DevOps and operations.
• Shaped backlog prioritisation with the product team, sequencing features against delivery capacity across markets.
• Served as the single point of contact between P&G and delivery teams, aligning regulatory compliance with each
market rollout.
• Drove test automation with Selenium and Appium, lowering manual regression effort and shortening validation cycles.
• Built performance monitoring and reporting dashboards (Grafana) to support data-driven decisions and proactive issue
resolution.
• Led an equality, diversity and inclusion initiative that lifted internal promotions 20% within a 20-person group.

• Built internal operations tools, including a real-time back-office ticketing system used by operations teams across
Careems markets.
• Improved delivery predictability by 30% by tightening estimation and cutting sprint spillover as scrum master.
• Designed CI/CD-integrated test automation, streamlining regression testing across releases.
• Built real-time dashboards (Grafana) to improve visibility into delivery performance and support stakeholder reporting.
• Ran agile ceremonies for a 10 to 15 person team, covering sprint planning, retrospectives and backlog refinement.

Axact is a Pakistan-based software and IT services company building web and mobile applications for global clients.
• Tested cross-platform mobile and web applications, including a chat and calling app, arcade games and puzzle titles
across iOS, Android and web.
• Covered functional, regression and cross-device testing ahead of store releases.

GameviewStudios is a Pakistan-based mobile game studio developing titles for global app stores.
• Tested and launched mobile game titles including Dream Fish, Lumi and Monster Jewels across the iOS, Android,
Amazon and Samsung stores.