Business Process Lead
Artless
Total years of experience :9 years, 11 Months
Building processes and systems and setting up partnerships for a D2C startup in the apparel sector.
Planning and executing category promotions, by preparing the seasonal budget based on past performance, current trends and future events that may impact the business
• Forecasting optimum sales amongst categories
• Creating visibility on website to enhance traffic, through mailers, banners, tie ups with various vendors for promotions
• Analyze product, consumer and competitive trends in the market to consistently evaluate product offering
• Analyzing performance of assigned categories
• Identifying & Analysing seller performance, positive merchant rankings and non-performing sellers
Co-owning P&L for Mobile phones category, in alignment with the business goals
Responsible for revenue targets as well as gross margins
Business planning, building assortment and pricing negotiations with associated brand partners to achieve targeted margins and control cash flow
Driving visibility plans to maximize sell-through, while coordinating within internal and external stakeholders
Ensuring positive seller NPS across the categories, while ensuring seamless customer experience
Driving new initiatives like co-launching rental vertical in collaboration with rent-o- mojo.
Category Management New Product Category Launch Promotions'/Campaign planning Competition analysis Vendor management Budget Planning/Allocation Supply Planning, TABLETS AND REFURBISHED BUSINESS Managing and driving Tablets and Refurbished vertical business
Building a dynamic selection framework for refurbished categories thus enabling consistent business and an enhanced customer experience Co-Launched the rental vertical in collaboration with rent-o-mojo Supply forecasting, planning and allocation
Contributed to the growth of tablets category by 37% over a period of 1 year while maintaining a 95% NMV.
Strategized and operationalized the launch of O2O alliance with Samsung Mobiles Expansion of retailer base and growth of transacting retailer base Digital and In-Store Marketing for New Product Launches and Promotional offers
Category Management: Review and analyze sales & inventory report to determine sell-out ratio, contribution per category/price-point/article and planning markdowns/price promotions for slow-movers.
Visual merchandising: create theme/story for product page to enrich consumer experience. Regular sorting of product page with fresh assortment as per trends/best-sellers/new arrivals.
Marketing/Promotion: planning direct marketing e-mailers on daily basis for the loyal customers with exclusively panned out offers on brand/trend/product. Attending trunk shows to engage in word of mouth marketing and generate customer awareness & loyalty.
Strategic Financial Management: Analyzing category performance and conducting weekly, monthly and month to date category metrics to identify critical growth opportunities and device required preventive measures.
Defining and creating catalog expansion, merchandising, website traffic and customer shopping experience.
Conducting Extensive quality check and product audit in order to enrich the customer experience. Manage the product set up process, ensuring that products meet the quality standards of the online store.
Brand Management, buying and merchandising majors