Head of Collections
American Premium Water Systems Pvt Ltd
Total years of experience :31 years, 8 Months
1.Setting collection targets on a monthly basis with aging to different units
2.Monitoring the achievement of the same.
3.Working with cross functional teams in dispute resolution which impacts collections.
4.Recruitment, training & development of the collection staff.
5.Conduct reviews, develop & implement strategies in meeting KPIs & to maximize the performance.
& Resposibilities
Credit evaluations and wetting on new customer on-boarding as per the company Credit Policy, managing customer churn & retention
programs as per the CRM module, managing periodic customer upgrades on hierarchy of Customer Life Cycle, managing recoveries &
collections of both retail and corporate customers (Key Accounts)as per their age of outstanding, negotiating with defaulted
customers by offering payment plans and enabling re on-boarding, managing the outsourced collection agencies and their
performance, recruitment, training and development of the staff, complaints management, general administration of the department &
reviewing and managing the areas related to internal audit controls set for the department.
Spesial
Achivements
Achieved 1.5% bad debt in Post pay subscriber credit for the Sri Lankan operations for Etisalat HQ
(Lowest in the industry)2012.
Achieved an average of over 100% bill collections to reach the set KPI 2015/2016.
Developed a credit policy manual.
& Resposibilities
Maintaining portfolio of the existing clients (Liabilities) and introducing both retail and corporate clients, providing customer services
at the assigned branch, work order & complaints management & providing product training for BDOs.
& Resposibilities
Development & implementation of sales & marketing strategy meeting deadlines, recruitment, supervision of the sales force and
monitoring of the business performance branch wise on a daily basis, implementing promotional strategies for bank
products/Services, coaching and training, carrying out periodic market surveys and assisting public relation events, managing
general administrative functions of the branches.
Spesial
Achivements
Achieved 500 Million in Investments and 900 Million in Loans for Ceylinco Savings Bank 2006
& Resposibilities
Supervision & monitoring of sales from the regional sales force and channels on a daily basis, developing and implementing sales
and promotional strategies for company’s products, recruitment of the sales force and training, managing compalints on service
qulaity (including installation & reception) and equipments to ensure service excellence.
& Resposibilities
Direct Sales of consumer loans to corporate staff, carrying out first level evaluation and verification of the loan applications channeled
by branches, monitoring recoveries of loans and initiate communication through legal department and mediation boards including
court cases on NPLs, monitoring credit exposure to mitigate the sector credit risk, training on loan products for branch staff and
channel management over the branch network.
Spesial
Achivements
Achieved 60 Million loan portfolio for the Consumer Banking
& Resposibilities
Promotion of the banks products/Services to corporates/key accounts meeting targets, supervision of the internal sales force and
direct sales agency on card sales on a daily basis, developing and implementing sales and promotional strategies for card sales in
different territories, recruitment and training of the sales force, carrying out periodic market surveys and assisting in setting up loyalty
/ reward programs, representing bank at trade fairs, general administration of the direct sales agency in compliance with the manuals.
Spesial
Achivements
Achieved a milestone of 100, 000 credit cards for HSBC
& Resposibilities
Supervision of the regional sales force (Branch managers and approved dealers) located at company’s retail branches and
monitoring sales targets on a periodic basis, management of hire purchase of products at branch levels, managing regional sales
promotinal initiatives, branding at branches, recruitment, training & development of the sales force liaising with after sales
department on customer complaints, managing product inventories at branch level & carrying out periodic shop audits and market
expansion in the assigned territory.
Spesial
& Resposibilities
Managing sales of the retail showrooms, regional dealers while maintaining assigned credit periods and levels, product
demonstrations & managing institutional sales (group hire sales) via financial institutions,
LEAGOO smart phones)
2016 to 2017
Duties & Resposibilities
Developing strategic business plan, appointments of prospective business partners including distributors, managing logistics as per the
business plan & product road map for Sri Lanka, inventory management, recruitment of sales staff as per the sales strategy, planning
and implementing the distribution and marketing communication strategy which includes branding, POSM management, ATL
campaigns and digital marketing for the brand to support the distributor and dealer sales, monitoring the effectiveness of campaigns,
managing after sales service for products with established service partners, managing P&L for the country's operation as per the set
business plan objectives.
Spesial
Achivements
Successfully planned and implemented the LEAGOO smart phone launch for the local national distributor
on 15th
February 2017 at Cinnaman Grand, Colombo 03 with media and business partners.
G.C.E. Advance Level Examinations Ananda College 1984 G.C.E. Ordinary Level Examinations Ananda College 1980 Anuradha Priyankarage