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Apoorva Gupta, Freelance Social Media Manager & Content Creator

Apoorva Gupta

Freelance Social Media Manager & Content Creator·Freelance

India

Master's degree, Digital Marketing (Ongoing)

Work experience

Total years of experience: 4 years, 7 months

Freelance Social Media Manager & Content Creator

January 2025 - Present

Freelance

Delhi, India

January 2025 - Present

Managing diverse lifestyle and fashion brands for international visibility.
Consulting small businesses on content direction and digital growth.
Company industry:
Marketing

Senior Social Media Manager

January 2024 - January 2025

Boxlike Solution

Delhi, India

January 2024 - January 2025

Planned and executed advanced digital campaigns for lifestyle and fashion clients.
Managed paid ad campaigns (Meta & Google) to maximize ROI.
Conducted competitor benchmarking and analytics reporting.
Collaborated with international creators and influencers to expand reach.
Drove engagement through trend-based content and interactive formats.
Company industry:
Video Gaming

Social Media Manager

January 2023 - January 2024

Warehouse by Mudita

Delhi, India

January 2023 - January 2024

Designed and implemented multi-platform social strategies aligned with brand goals.
Oversaw campaign budgets and performance metrics with consistent 2x ROI growth.
Coordinated creative production (photoshoots, reels, and stories).
Increased brand visibility by 70% through trend integration and community engagement.
Company industry:
Fashion & Apparel

Content Strategist

November 2022 - January 2023

Social Vive

Delhi, India

November 2022 - January 2023

Led ideation and strategy for content tailored to brand objectives.
Built monthly content calendars and campaign frameworks.
Collaborated with designers and videographers for cohesive storytelling.
Company industry:
Marketing

Social Media Executive

November 2021 - November 2022

Ascent Web Portal

Delhi, India

November 2021 - November 2022

Managed day-to-day content creation and posting.
Designed and optimized Meta Ads for targeted audience growth.
Created SEO-friendly website/blog content and improved engagement by 45%.
Company industry:
Marketing

Education

Amity University

December 2025

December 2025

Master's degree, Digital Marketing (Ongoing)

India

Himalayan Garhwal University

January 2024

January 2024

Bachelor's degree, BA

India

Skill Circle

January 2022

January 2022

Bachelor's degree, Social media

India

Skills

BRANDING
Intermediate
BRANDING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMMUNITY DEVELOPMENT
Intermediate
COMMUNITY DEVELOPMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

English
Beginner
Hindi
Beginner
French
Beginner