Apoorvaa S Raghavan

Go-to-market and channel strategy role at one of Indias leading consumer electricals brands — managing new product launch execution, B2B demand pipeline
development, and channel activation for industrial and panel builder segments.
✔ Demand Pipeline — ₹75L+: Built a structured demand pipeline worth ₹75L+ across 20+ panel builder and real estate builder accounts — mapping site
level requirements, tracking specification-stage conversations, and converting pipeline into stocking commitments.
✔ MCCB Product Launch — Dealer Activation: Supported the MCCB product launch by activating 3 dealer counters and enabling initial product stocking
in a low-penetration market — driving early-stage product trial for a newly launched SKU.
✔ Pricing & Discounting Frameworks: Designed account-level pricing and discounting frameworks to sustain product movement and balance dealer
incentives against low inherent product pull.
✔ Go-to-Market Insights: Analysed deal conversion gaps to identify pricing, brand perception, and specification-stage barriers — translating field-level
findings into go-to-market and product strategy inputs.
• Cross-Functional Collaboration: Coordinated with product, sales, and operations teams to align field-level customer feedback with upstream product
positioning and marketing decisions.

Graduate management trainee rotation across retail channel management, category activation, and distributor strategy — spanning personal grooming, water
heater, and modern format retail (MFR) categories.
✔ Retail Penetration — 2% Store Coverage Growth: Expanded retail footprint in the water heater category by identifying untapped geographies —
securing placements in high-volume outlets.
✔ Distributor Efficiency — 80% Improvement: Improved distributor operational efficiency by 80% through compliance audits and structured training
sessions — increasing order volumes across the network.
✔ Consumer & Competitor Research: Conducted structured market research and competitor benchmarking to identify assortment gaps, pricing
misalignments, and unmet consumer needs.
✔ Cross-Selling Campaigns: Designed and executed cross-selling campaigns for retail partners — improving product visibility and sell-through rates
across target outlets.
• Planogram & SKU Compliance: Monitored planogram adherence, SKU availability, and in-store promoter effectiveness — improving execution
standards in key outlets.