National Director, Business Development - Foodservice Division
agthia group pjsc
Total years of experience :27 years, 9 Months
Manage sales, marketing and business development of 127 SKU’s for Foodservice division across the country with a core team of 2 Regional Sales Managers and 14 Sales Executives focusing on the B2B market including HORECA (hotels, restaurants and institutional caterers) and government institutions.
26% increase in sales YTD May versus 2011 with annual sales of 111 Million AED ($30 Million USD) for FS division.
Implemented sales solutions and product line extension for fresh juice category solely created for the HORECA channel resulting in a 146% increase in sales and 220% more customers in four months.
Analyze market intelligence, leverage insights and communicate customer and consumer trends to ensure alignment and communication between functional departments including Marketing, Sales, Finance, Supply Chain, Manufacturing and R&D for daily operations and new product development.
Top customers include Etihad Airlines, Emirates Airlines, Jumeriah Group and National Corporation for Tourism and Hotels and Abu Dhabi National Hotels as well as Abu Dhabi Municipality.
Responsible for all aspects of the product lifecycle from product identification, concept definition, new product launch and product phase-out with implementation of brand strategy, brand architecture, communication, portfolio, forecasting and budget to ensure sustained company growth.
Completed business case proposal and feasibility study that resulted in a factory investment of $20+ Million USD to produce frozen bakery products, with a three year ROI and a GP of +45% for Agthia.
Designed a five year NPD Roadmap, systematically confirming projects and developing understanding and interpretation of target consumer segments, trends and insights through participation of ethnographic research, focus group research and quantitative and qualitative research.
Established product specifications, market positioning and pricing with focus on customer needs by creating business cases with solid P&L support for and against certain areas of business growth.
Amac Marketing &Consulting Services is a small business I own and operate specializing in marketing, creative services and business strategy.
Al Ain Mineral Water, Consultant in Al Ain, United Arab Emirates & Emory Healthcare, Consultant in Atlanta, GA, USA
Developed vodcasts published on several websites including Emory Healthcare website, YouTube and Facebook about complex medical procedures creating an easy to understand two-minute video for potential customers linking patient education with business objectives for Emory Healthcare.
Managed contracts, public relations, marketing, and concept development for all Rollins School of Public Health conferences, meetings and special events for over 30 events annually with a budget exceeding $2 million while obtaining my Masters in Business Administration.
Emory is known for its demanding academics and highly ranked professional schools. Emory is consistently rank among the country’s top 20 national universities by U.S. News and World Report and has an operating budget exceeding $700 million.
Managed the contract of the University’s food services programs for 15 retail and one resident dining location, as well as catering and vending programs, with sales in excess of $14 million.
Developed comprehensive marketing plan, defining market position, analyzing profitability, evaluating menu and concept life-cycle performance, and defining overall strategy for base business growth.
Awarded Project of the Year by an independent paper company for leading and coordinating efforts for Community Brochure developed with several Campus Life departments
Managed the development and implementation of sales and marketing efforts for new sales and retention for 102 accounts in 10 states throughout the southeastern US with $127 million in sales.
Assessed potential markets, evaluated RFP’s and successfully developed and implemented business, management and marketing strategies. Retained $25 million of existing accounts and sold $15 million new business accounts.
Created high-impact business proposals, sales support materials and presentations to distinguish brand identity and added value proposition for a variety of products and services.
Responsible for managing client relationships and collaborating support team including legal and finance to drive retention and sales strategies.
Sodexo is a world leader in Food and Facilities Management services, with more than 355, 000 employees on 30, 600 sites in 80 countries, as of August 31, 2008. For Fiscal 2008, which closed August 31, 2008, Sodexo had revenues of 13.6 billion euro. Listed on Euronext Paris, the Group has a current market capitalization of 5, 5 billion euro.
Originated and developed five programs implemented nationally and promoted though sales materials in Sodexo, a company with $7.3 Billion in annual sales in North America.
Responsible for growing top-line sales for 21 college accounts in North Carolina and South Carolina with $45 million in annual sales.
Increased top-line sales by 19% ($2.2 million) in one year utilizing marketing strategy and tactics.
Managed all aspects of on-site foodservice building projects, including production outlines and schedules, space planning and equipment design layouts, and contract negotiation and procurement.
Championed retail concept rollouts, including menu development, pricing strategy, merchandising, and promotions for territory.
Mentored, provided leadership and training for customer service, product compliance, and corporate standards in both single-unit and multi-unit environments. Educated all levels from hourly employee to executive leadership.
Responsible for designing and assisting in implementation of strategic marketing plans for 11 college accounts in North Carolina and South Carolina.
Provided support for General Managers in all aspects of marketing including merchandising, brochure development, sales growth initiatives, advertising, and account retention.
Analyzed retail pricing structure within geographic territory to determine gross margin and profit contribution, implementing formal pricing strategies to maximize revenue.
Awarded “Mastery”, highest level of achievement, on performance review.
Integral part of $14 million new sale.
Designed and implemented a client-driven marketing plan for a $12+ million account.
Responsibilities included development and implementation of all promotions and marketing materials including: brochures, videos, flyers, advertisements, banners, and press releases for seven retail and two resident dining units.
Conducted market research to determine individual market niches and strategies as well as product pricing, market share, and customer feedback databases.
Responsible for creating advertising, placement, and other general correspondence with local media.
Responsible for daily operations of two restaurants with $500, 000+ in annual sales.
Responsible for hiring, training, scheduling and supervising 15 employees.
Increased gross sales, reduced cost of goods, and raised overall profit contribution through effective management and successful implementation of corporate programs, efficiencies, and customer service initiatives.
Worked on various projects for management full-time while enrolled as a full-time university student.
Master of Business Administration in program ranked number 7 in the world by business week. General Management with focus on business strategy, marketing and managerial finance, accounting and control.
Dean's List, Honors programs Worked full-time while also enrolled as a full-time student.
Graduated in top 3% of class with honors.