Digital Marketing Executive
Sotheby's International Realty
Total years of experience :19 years, 5 Months
• Preparing online campaigns on Google & Facebook
• Managing email marketing campaigns, broadcasting HTML through Mailchimp.com
• Ensure company’s positioning and brand image is adequately reflected in the campaigns
• Develop marketing initiatives that measurably increase website visits
• Managing website CMS
• Web designing
• Mobile and tablets app UX/UI
• Social media graphics concepts
• Digital marketing collateral designs (Email shot, HTML Newsletter, Web banners)
• Designing web banners for Google networks and other websites
• Developing sitemap (User journey experience)
• Creating print campaign concepts
• Involved in creating corporate identities, brochures, company profiles
• Designing print marketing collateral
• Liaison with printers and suppliers
• Photography
• SMS marketing
Marketing Responsibilities:
• Preparing online campaigns (PPC) on Google & Facebook
• Manage all email marketing campaigns, broadcasting HTML through Mailchimp.com
• Oversee and manage all content on websites ensuring a smooth user-journey and customer experience
• Ensure company’s positioning and brand image is adequately
reflected in the campaigns
• Update company’s website with emphasis on design and appearance, functionality, and user-friendliness
• Manage customer database
• Develop marketing initiatives that measurably increase website visits
Design-Branding Responsibilities:
• Designing marketing collateral (Email shot, HTML Newsletter, Web banners)
• Involved in creating corporate identities, brochures, company profiles
• Designing marketing collateral for events and exhibitions
• Designing user interface for websites and applications
• Designing e mailer and ash banners for Google networks and other websites.
• Developing
• Photography
sitemap (User journey experience)
Designing Marketing collateral (Digital / Print)
Creating brand identities and brand guidelines
Designing UI/UX for websites
Designing UI/UX for mobile apps
Designing & creating HTMLs for emailers
Creating social media campaigns
Products & models Photography
Studied: Consumer Behaviour Integrated Marketing Communication Internet and Digital Marketing Communications Web Marketing: Metrics, Analysis and Evaluation
Studied: Marketing Research Methodology Marketing Communication Marketing Management and Corporate Strategy Management Skills & Financial Budgeting International Economics & European Policy H uman Resource Management
Email Marketing, SEO, Pay Per Click Web Analytics Social Media Management Web Analytics
Visual works techniques related to commercial designing, development of logos, ideas about visual structure of advertising, photo campaigns and web development by using the latest multimedia support.